v2 Chapter 263： 1 brand new business model

"I'm not crazy." Upon hearing this, Cao Xingyu smiled disapprovingly:

"What we are doing right now is actually an enemy of capital."

"It's just that you haven't really thought about that, so you don't realize it yet."

"Think about it seriously, is there any store that runs like ours?"

"Such a large margin of profit, and the treatment given to the bottom waiter, has this completely subverted the original physical store field, right?"

"You said, to the merchants who set up shops, are we their enemies?"

"And now we are developing our own take-out channel, being our own take-out platform, and also giving delivery staff greater growth benefits, as well as paying five insurances and one housing fund."

"What is more important is that our follow-up series of measures for food safety are actually invisibly raising the threshold of the industry."

"For the food delivery platform, are we their enemies?"

"So, to put it ugly, they might have been itching the teeth that hate us a long time ago."

"And this is just the beginning of our plan."

"As our plan unfolds step by step, we will reach more and more cakes and benefits, and our enemies will only increase."

"In this situation, it is not an exaggeration to say that it is an enemy of the world's capital, because it will happen sooner or later."

In this regard, let's not say far, just take the nearest one.

Like express delivery.

When the Real King brand enters the express delivery field, it will be sooner or later that Real King Distribution’s current disruptive measures centered on the business circle will confront the express delivery.

Therefore, Cao Xingyu has clearly recognized the way forward.

The way of his company is, in the final analysis, Jitu, a spoiler in a mature industry.

And it is not only the extreme rabbit of the express delivery industry, but the extreme rabbit of the entire industry.

Because everything he does now and in the future is breaking the routine and not playing cards according to the routine.

is not even going to talk about unspoken business rules.

Cooperation and win-win things are not in Cao Xingyu's dictionary at all.

It is conceivable that this kind of self-explanatory style of acting will naturally be a thorn in the eyes of other capitals.

Conflict is inevitable.

There is still only one area of ​​food delivery to target. In the future, maybe my own company will become an existence in the capital circle.

It’s just that the more capital hates it, the more people will love the Real King brand. The relationship between the two is definitely in sharp contrast, which is beyond doubt.

Of course, Cao Xingyu didn't want to say more at this moment.

He just wanted to transmit this concept like Xie Qing, so that everyone was mentally prepared in advance. There are many things like this, and he can't explain it every time. It's very tiring.

"Uh." When Xie Qing heard the words, he was taken aback for a moment, and his face looked like a hindsight.

seems to be such a thing!

Subversive store management measures have reduced the catering industry, which originally had a profit of 50 or 60%, to only 12%, or even lower!

This situation undoubtedly broke the unspoken rules of the physical store field and touched the cake of countless people!

It’s just that due to the small range of physical stores and the fact that the Real King brand was only established not long ago, the impact has not really formed yet!

When the Shiwang brand stores become more and more extensive, the influence will naturally increase.

When those small businessmen in the physical store know this, they will definitely scold the Real King brand to death!

Isn't this a violation of industry rules?

The response of food delivery platforms is obviously faster. After all, Internet companies are more sensitive to market trends than ordinary businessmen.

Just like two food delivery platforms come to the door at the same time, if you don’t play the cards according to the rules and move their cake, it is bound to usher in their suppression.

This is an unavoidable situation.

"There will be more cakes in the future...what do you want to do?" Xie Qing couldn't help asking after returning to his senses.

"Mr. Xie, it's too early to tell you this." Cao Xingyu smiled and waved his hand:

"As long as you know, this is all within our expectations."

"Since we dare to do that, we are naturally prepared long ago."

"What's more, if Mr. Xie follows up or not, the choice is yours. If you don't have confidence in us, then you can choose to sit on the mountain and watch the tiger fight."

"There is a gambling agreement. In the end, you are definitely not a loser. This is what we can assure you."

"Hmm." Xie Qing still agrees with this point.

For her, she doesn't actually have any risks.

can withdraw at any time.

Even with so many hard assets under the Real King brand, she doesn't have to worry about insolvency, at least she can definitely get her share of the money.

It's just that she can't understand where the other party has such ample confidence.

You have to know that the opponent is not a small one!

The two opponents in the takeaway field alone are very strong, and even the Xie Group dare not look down on each other.

This company has just been established not long ago, how can it be so emboldened?

Does it really have that financial strength?

"The road we are walking is actually a road no one has ever tried." After a pause, seeing Xie Qing still confused, Cao Xingyu patiently spoke again:

"A road centered on ordinary people and thousands of consumers."

"We let profits go out so that people can experience a more refined life and high-quality service with the same money."

"In easy-to-understand terms, it means to make them live better, more comfortable, and happier."

"Let them not have to worry about what is worth eating today? The price can't exceed 20? Do you want to add an egg? The entanglement and so on are a little bit funny, but inexplicably a little bitter, but it really happens. Things like this around us."

"As prices are soaring but wages have not risen for a long time, many people, especially young people, are increasingly anxious."

"The most intuitive piece of data is that young people are becoming more and more afraid of having children."

"When there was no money in the past, every household was four, five, six, seven or eight, and some even gave birth to a football team."

"But now the conditions are better, but one dare not give birth, why? Is it really because of family planning? Obviously not, because even if the second child is now open, most families still only want to have one."

"At the end of the day, it is nothing more than a backlog of various life pressures, making people afraid to regenerate."

"If we can improve this type of situation, for us, not to mention any lofty achievements, at least this is a matter of extraordinary significance."

"Aside from anything else, it can reduce the cost of living for some people. For them, this is the best help for them."

"Of course, we are not great people either."

"Doing this is naturally to gain their support and trust in us."

"Turn them into our loyal users."

"Finally, think of a way to make a series of realizations."

"It's just that our realization is completely different from the traditional capital. They are doing everything possible to get benefits from the people, and we don't force anyone to use our extra services, it's all on their own will."

"Participate if you want to participate, and it doesn't really matter if you don't want to participate."

Speaking of this, Cao Xingyu admires himself a little bit.

These words are actually pure huyou.

There is a system on his body. In order to get more sales, upgrade the store level and so on, he can only open a store like that.

Only in this way can we expand better and faster.

However, in addition to expansion, Cao Xingyu is also very happy to benefit ordinary people.

After all, it changes the world or something, how interesting!

A sense of accomplishment!

"A road centered on ordinary people and thousands of consumers?" Upon hearing this, Xie Qing answered thoughtfully:

"I seem to understand a little bit."

"First, use various measures to break the rules to gain the support of the people."

"As long as they can get their support, then launch a similar check-in medal activity for a series of traffic realization."

"When there is a strong reputation and popular support, such similar activities have a great chance of success!"

"And as long as they can launch a few more such initiatives, in fact, they will eventually pay no less than before!"

"The only difference is that they are free to choose whether to participate or not!"

"For them, if they don't participate in activities like check-in, they will already enjoy tangible benefits."

"And even if it is to participate, in fact, the money spent in the end is at most the part that was saved before."

"In this way, spending the same money, but let people enjoy more fun and make life more interesting."

"No matter how you choose, it is conceivable that people's life pressure is much less."

"This situation, I believe many people are willing to accept it!"

"So this is your real business plan!"

Speaking of this, Xie Qing raised his eyebrows, and said with a cheerful expression:

"Tsk tsk, I have to admit, you guys really have ideas! I really dare to think!"

"In the final analysis, you are actually disassembling the original income to refinement!"

"Continuously compressing profits, let people turn the original thing that spent 100 yuan on a meal into 50 yuan for a meal, and the other 50 yuan allows users to choose whether to make some additional consumption!"

"As the brand reputation is getting better and better, many people will definitely choose to spend more!"

"After all, the benefits that the Real King brand brings to them are visible and tangible, and it also releases their realistic pressure and obtains a better quality of life!"

"So, in the end, whether rationally or emotionally speaking, people will more or less support the Shiwang brand. At most, the strength of support is different. After all, it is the Shiwang brand that has brought them real benefits. !"

"So, the income in this area will definitely not be low by then!"

"Almost." Upon hearing this, Cao Xingyu nodded nonchalantly.

Xie Qing’s example of one hundred yuan gave a vivid description of what he wanted to express.

However, Cao Xingyu is not sure whether he will do it in the end.

Still the same sentence, as long as the reputation of the real king brand is affected, any plan may be changed and adjusted.

What he wants is a conscientious enterprise that can last forever, a good enterprise that can be praised by the world.

He hopes that in the future, people will be able to give a thumbs up as long as they hear the real king brand.

Obviously, this is a sublimation of Cao Xingyu's ideological pursuit.

When a person finds that making money is very easy, then making money will no longer be his goal, more or less thinking about leaving something to the world.

Especially after seeing Cao Dewang two days ago, his family, Mr. Cao, donated 10 billion to build a high-end university and cultivate scarce talents in certain fields in China.

I was touched, but there was another trace of admiration.

For this, he also deliberately went to get to know this person.

only discovered that this President Cao, not only this time, including the public welfare he has made over the years, the cumulative total has exceeded 20 billion.

What is this concept?

is all his wealth!

is the wealth he has accumulated throughout his life!

In this way, all donated to the society!

Take it from the people and use it for the people. This may be the first person in China to do this.

In Cao Xingyu’s opinion, this kind of person is a real businessman!

Contribute to the world!

For the rise of the country, willing to sacrifice all personal interests!

Then compare Mr. Cao with other capitals today, and make a judgment.

is better than those who keep saying, ‘I don’t like money, I’m not interested in money, when I’m the happiest time to be a teacher. ’, the capitalist who secretly accumulates money madly and puts all the money in his pocket is countless times better.

Of course, there is definitely no moral kidnapping in this regard. Everyone has their own choices. This is understandable.

Even if it was Cao Xingyu, he couldn't do this to the extent he asked himself.

Because of this, Cao Xingyu admired the old Mr. Cao Dewang more and more.

Maybe he can't contribute all his wealth, but he will try his best to match up with this old gentleman.

And this is the root cause of Cao Xingyu's pursuit of sublimation.

"Give profit to the customer, I know your purpose and real thoughts, but why do you want to do the same to the ordinary employees of the company?" Xie Qing asked again:

"I don't think it is necessary to spend so much money in this area."

"Like the five insurances and one housing fund, the general approach is to find outsourcing or sign labor agreements to reduce the company's costs in terms of low-level waiters and delivery personnel."

"Especially with the continuous development of the company, the money saved in this area is not a small amount!"

"If you want to be a good word of mouth, it is not enough to rely on profit." Upon hearing this, Cao Xingyu immediately responded: "The enthusiasm and attitude of the employees are what customers can face directly."

"If we do not do a good job in this area, if it is a little serious, it is likely to make our actions to make profits become worthless."

"This is one of them."

"Secondly, employees are actually our best publicity window, and also our easiest potential customers."

"Don't forget, they correspond to families."

"If even your own employees are dissatisfied with the company's new students, how can you talk about giving other customers a better experience?"

"And if each family is also converted into our customer members, we will eventually recover a lot of the cost, and at the same time increase the loyalty of our users!"

"I dare say that these people will definitely be our die-hard customers! If you support our brand, this group will definitely rush forward without thinking!"

"Use some cost to exchange this batch of irons, I don't think this deal is a loss at all."

"Third, if we only use a low-price strategy, what barriers do we have?"

"Wait until we are out of this path, and after we have some results, others want to imitate us, how simple is that?"

"Follow our low-price model at that time, and then dig some of our experienced staff in the past, and you can immediately follow the gourd."

"But if we do a good job in the service and the sense of belonging of our employees, we create our characteristics and leave a deep impression in people's hearts, this will invisibly raise the threshold and increase our barriers."

"As time grows, our advantages will only become more and more obvious!"

"At that time, the situation will be completely different, and there will be no way for others to imitate us easily, or to put an end to most incompetent people from following suit."

"In addition, employees are the company’s most valuable asset and they are guaranteed. The benefits they can give back to the company will definitely exceed what you give them. This is for sure, because no one wants to lose this good job. They only Will work harder and harder!"

"You are really thoughtful..." Upon hearing this, Xie Qing was secretly speechless.

Obviously, she was persuaded by these words.

Cao Xingyu said this, no matter how you look at it, it makes sense, and there is nothing wrong with it.

Of course, if a small company does this, it is obviously not worthwhile, but if it has a long-term plan and pursues a larger goal, the value of doing so is still very high, and over time, the value will be taller and taller.

"The question now is, do you have the strength to resist the pressure of all aspects of capital!" After a pause, Xie Qing said:

"After all, the essence of this business model is actually a conflict of interest with existing capital."

"The rise of a new business model will definitely be incompatible with the old system."

"After all, the old system is already a mature and high-profit model. If you do it now, it must have had a huge impact on them!"

"They will never let it go, whether it is a price war or other means, it will definitely happen sooner or later!"

"Well, you are right." Upon hearing this, Cao Xingyu smiled and said:

"However, now that we have made this choice, we are naturally prepared for everything."

"If you can resist it, Mr. Xie will know if you look at it."

"Hmm." Hearing this, Xie Qing didn't intend to continue asking questions since he had said everything to this extent.

can take this step after all, if you say you are not prepared, Xie Qing will not believe it.

Anyway, I won’t lose in the end, just see how capable they are and dare to attack the old system...

After a pause, Xie Qing retracted his thoughts and smiled:

"If this is the case, then I will go and reject the other party?"

"Well, in the future, Mr. Xie, you will reject it all." Cao Xingyu nodded and saw Xie Qing understand, it was not wasted his tongue.

In the future, when this situation gets closer, maybe he doesn't need to say more, Xie Qing will naturally think about it.

"I don't think it is necessary to refuse so quickly." It seems that Cao Xingyu would have expected this, and Xie Qing immediately answered:

"We can leave them in the air first and delay the time. This will also give us a little more time to come out."

"Although we have to face it sooner or later in the end, we can count on a little more time. Anyway, we are not at a loss."

"Also." Upon hearing this, Cao Xingyu nodded.

I have to admit that what Xie Qing said is correct.

He was a little bit **** before.

After looking for one thing, he didn't think about it so much. This kind of thinking is obviously a bit wrong.

is just like this, but it’s actually a good choice to drag it for a while.

"Well, let me do this first." Xie Qing stood up and smiled:

"Let me tell you, my chairman's salary should be higher for me."

"Not only will it help you, but in the future, you will have to face the pressure of so much capital."

"Just think about it, this position is not an easy job."

"I thought you could have any good intentions. I dare to use my Xie Qing background to deal with the capital after the shock?"

"Well, now that you have entered your thief pit, I will play with you."

"But the ugly words are on the front. When I meet with the capital behind you in the future, I have to talk to them."

"Hehe, salary is a trivial matter. It is a great honour for us to get President Xie to sit in our company." Cao Xingyu smiled and said:

"And there is one thing to say, plus the previous few times, Mr. Xie, your help to our company is really great. Our boss knows all this."

"If you have a chance when you look back, our boss will definitely thank you."

"That's pretty much the same." Xie Qing chuckled and left the office on his own.

"Hehe." Watching Xie Qing leave, Cao Xingyu smiled faintly, and muttered expectantly:

"I didn't expect to try the food delivery platform so soon, and I don't know what kind of methods such a giant in a certain field will use?"

"Although a price war will affect our current expansion speed, we will have to face it sooner or later."

"If you want to fight, then come on!"

"To be honest, I look forward to thinking about it."

Cao Xingyu rubbed his hands. This can be regarded as his first time to face the famous Internet giants in China. A little excitement is reasonable.

...

Real King Group meeting room.

"Why hasn't the person in charge of this company come? Just leave us here?" After waiting for five or six minutes in the conference room, Jin Xin felt a little unhappy.

In addition, in the otherwise poorly ventilated conference room, there were nearly ten people sitting at once, and it became more and more boring.

"No, why doesn't this guy Yuan Delun react at all? From what I know about this guy, he should have lost his temper a long time ago. Could it be that his personality has changed? Impossible... in such a short time, alone How can his personality change..." Jin Xin glanced at Yuan Delun with a smile on his face, and muttered secretly.

Upon seeing this, Jin Xin realized that things might not be that simple.

Since the other party can hold his breath, he naturally can't fall behind.

Let's watch the changes.

Thinking of this, Jin Xin simply closed his eyes and closed his eyes to calm himself.

A few minutes later.

The door of the meeting room was pushed open.

The sound of the door wiping, suddenly everyone in the meeting room turned their eyes.

Jinxin is no exception, opening his eyes and looking sideways.

It turned out to be Xie Qing... After seeing the people coming, Jin Xin suddenly realized, and instantly understood why Yuan Delun had the same attitude just now!

"I didn't expect this company to be related to the Xie Group!"

"This situation is a bit complicated!"

"According to Yuan Delun's performance, Mei Tuan should have known this news in advance!"

"Oh, it seems that this time on information, we have lost again..."

Jin Xin thought of a lot at this moment.

He didn't know that Yuan Delun had already had a conversation with Xie Qing, so he naturally attributed the problem to Mei Tuan's knowledge of this matter.

At this moment, after Xie Qing entered the meeting room, he smiled and said:

"I'm really sorry, I kept the two of you waiting for a long time."

"There are so many things in our company these days, so let's report all the terms of cooperation to me. Let's discuss it internally and contact you later."

"Do you think my plan will work?"

"Just report the conditions first? Didn't you talk about it on the spot? And you have to wait until you contact?" Hearing this, Jin Xin raised his eyebrows, which was obviously out of compliance.

Unless it is obvious that both parties are in an unequal position, one party A and one party B.

Party B naturally had to offer his own price only as promised.

But the situation in front of you is obviously not. If you really want to talk about it, the real king group's cards are obviously several levels lower. How can you be qualified to say such a thing?

So if this situation were changed as usual, Jin Xin would lose his temper by shooting the case.

But the other party is Xie Qing, things are completely different.

"Sure enough, Mr. Xie was persuaded by what I said before!" After contacting Xie Qing before, Yuan Delun's focus was obviously different.

Xie Qing, who had been resolute in his original attitude, suddenly had such a big change, and the reason was self-evident in his opinion.

"Since there is an idea to cooperate, than the terms of cooperation, then things are easier to say..." The corner of Yuan Delun's mouth rose slightly.

Obviously, this matter seemed to him to be sure. UU reading

As for Shiwang Group’s unruly card-playing behavior, Yuan Delun doesn’t bother to care about it!

It's rare to let the other party change their attitude, let's take down this company first!

Everything else is secondary!

After a pause, Yuan Delun didn't talk nonsense, and he leaned directly to the ear of the secretary beside him and said, "Take out the best terms set by the company."

Before coming, Mei Tuan discussed three plans.

also provides three types of cooperation treaties.

Obviously, after knowing that this company belongs to the Xie Group, Yuan Delun directly picked the best.

In his opinion, no one can refuse the best cooperation treaty.

"This guy, this kind of thing can even calm down?" Jin Xin has been secretly paying attention to Yuan Delun's movements. Based on his understanding of Yuan Delun, the other party should not be able to bear this kind of situation.

But who knows, Yuan Delun not only didn't lose his temper, but also seemed to have begun to discuss the terms of cooperation? !

In this scene, Jin Xin immediately put aside the unhappiness in his heart and turned his head to start the arrangement.

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