v2 Chapter 325： A new standard in the catering industry!

the next day.

There is no sign of any decline in the debate about the Shiwang brand, but the momentum is getting stronger and stronger.

Not only has it completely detonated social channels such as Moments of Friends, but people have once again brought up topics such as the price concessions and excellent service of the Real King brand. This has caused more people to pay attention to this magical chain brand. It caused a wave of going to Daxing Road Pedestrian Street to watch and check in.

You have to know that several large stores have been taken down by the Real King brand at the same time. This kind of thing has never been so precedent in Daxing Road Pedestrian Street!

Therefore, even if they know that these shops have not officially opened yet, there are still many people who want to see it with their own eyes and take another photo by the way.

In the final analysis, it is actually because the friends around you are talking about this, so people want to join in the fun, send out the circle of friends, and follow the trend!

In addition, Ye Xiufei released a series of new stores on Daxing Road Pedestrian Street dedicated to introducing the Shiwang brand on station B, and disclosed the new store's business scope and related measures to everyone, attracting countless fans to watch and adding to the flames.

The superposition of many factors has directly led to a lot more pedestrian traffic on Daxing Road Pedestrian Street than before!

A large-scale increase in traffic caused by a brand is one of the few in the development history of Daxing Road Pedestrian Street!

In the past, it was just like the launch of new products in Apple's direct-sale stores, the launch of a big promotion event for a certain line brand, etc., there have been cases where the traffic of people has risen in vain, and they are all super well-known large brands.

Before you know it, the appeal of the Real King brand has begun to faintly compare with those well-known brands!

It can even be said to surpass most well-known brands!

Although I dare not say the whole country, but at least in Sansha City!

It is the first time that shops like this have caused a sensation before they officially opened.

At the same time, the enthusiasm of other business districts that the Real King brand has set foot in has not diminished in the slightest.

Especially in those ten commercial streets where third-party merchants were opened, things began to ferment, driven by the third-party merchants' spontaneous promotion of the real king brand, and more and more surrounding residents began to go to real king brand stores. Apply for a membership card.

This allows the number of members of the Real King brand to maintain a rapid growth.

With the passage of time, more and more third-party shop owners began to respond gradually, and more people began to realize that installing videos to participate in platform food safety initiatives has become something they have to do. .

Because many third-party merchants have already lit up the ‘An’ icon, you can see the online live video of the chef!

The sorting in the list is directly at the forefront!

More importantly, with the increasing number of ‘An’ icons and the addition of shops under the Real King brand, the requirements of users will increase imperceptibly!

They will gradually develop a habit of only going to shops that have food safety guarantees!

In this case, if you don’t follow along and raise your own food safety standards, you will be uncompetitive at all!

The lack of competitiveness means that the order volume will be much lower than other merchants. Even after the users on the platform have higher requirements for food safety, stores without food safety guarantees are likely to have no orders. !

This is certainly not the situation that shop owners want to see.

For takeaway, many bosses are unwilling to give up, even if the profit is lower than offline, the win is the large number of orders! The profit is still considerable!

Therefore, while lowering the price, many bosses started to take action one after another, starting to clean up the back kitchen, tidy up the back kitchen hygiene, and contact the real king brand to access the video.

Suddenly, there were no mandatory requirements for the Real King brand, and everyone started to actively ask to join in!

From this moment on, the food delivery sector in the catering industry has truly begun to roll up!

The first is that prices have begun to drop.

Secondly, it is strenuous to improve the sanitation of the kitchen.

Among them, it's okay to say that the price is reduced. In the field of food and beverage delivery, price reduction is basically something that many bosses have done, and they are not unfamiliar.

After all, there are many unspoken rules in this regard, and they have a lot of room for manipulation.

The most direct of these is to manipulate the ‘weight’.

Take grilled chicken wings as an example. The ones that are more expensive offline will definitely be larger, and those that are reduced in price online must be miniature.

Or it may be long-term frozen products, because frozen products are cheaper than fresh ones.

Why is it that many online takeaways are obviously so much cheaper than online?

The wool comes from the sheep. This is a well-known saying in any industry.

And to improve the cleanliness and cleanliness of the kitchen, this is indeed a break from the tradition!

You must know that the original back kitchens in the catering industry are messy, and most businesses that do not pay much attention to hygiene.

On the one hand, time is tight. When there is time to do sanitation, it is better to do more business. Why focus on things that are not profitable.

On the other hand, since no one else can see the back kitchen anyway, what's the use of being so clean?

Should the customer eat or not, he doesn’t know that the meal is overnight, the food is picked up from the ground, and the kitchen walls are cleaned with a mop...

Who cares about this?

This is the true idea of ​​many shop owners, and it is a common phenomenon in the catering industry to not pay attention to the hygiene of the back kitchen.

It's just that with the emergence of the Real King brand, this phenomenon will be broken!

If they want to get a slice of the real king app, they have to pay attention to this one!

And there is no room for operation, because it will be viewed directly by all real king members through the video!

It can be said that, unconsciously, the model created by the Real King brand has become a standard trend!

A new set of catering industry standards!

And over time, the establishment of new standards is almost a certainty!

At least in the ten business circles that the Real King brand is currently involved in, this is the case!

Fortunately, the commission for the Real King brand is 1%. Otherwise, those merchants can't do it cruelly. The ultra-low commission gives them a lot of room to operate, and they are basically profitable.

After all, the boss is not a fool, on the contrary, they are very shrewd. It is natural that they have already gone through detailed and careful calculations if they dare to do this.

As more and more stores lower prices and raise sanitation standards, the Shiwang brand APP has potentially increased its influence.

When the members of the Real King brand see the increase in the number of shops to choose from and the prices are not expensive, they are naturally more happy in their hearts.

And when there is a video to check the hygiene, they no longer have to worry about eating unsanitary and expired food!

Based on this, even the word-of-mouth of the Shiwang brand has risen a lot, and it has been praised by members.

Because anyone with a discerning eye can see, all this is due to the Real King brand.

If it weren't for the Real King brand to take the lead in doing so, there would not be so many similar things happening in the future.

Moreover, under this circumstance, the nine-yuan delivery fee of the Real King brand has been watered down a lot, and there are not many people who really care about this delivery fee.

Even if some of them are too expensive, they have been diluted by food safety a lot. In addition, each store has price cuts and some praise rebates. In fact, there is not much money, and as all the surrounding stores have entered the Real King brand, Let the other two takeaway platforms have almost no merchants around this area. This situation also leaves members with no other choice.

With the investment of those shops in back kitchen hygiene, they have further bound their relationship with the Real King brand.

If Mei Tuan or Are You Hungry also adjusted to 1% of the commission before, perhaps some shop owners can get back, then now with the more investment of those businesses and seeing the huge number of members and prospects of the Real King brand, the same is true Basically, the condition is that they cannot be tempted.

The position of Shiwang brand in the business circle is constantly strengthened, and it will become stronger and stronger!

In these business districts, the real king brand has more control than any previous platform!

There is nothing less than it!

According to this trend, it won’t take long. As the user’s habit slowly develops and merchants rely more and more on Realking’s platform, under normal circumstances, no one will be able to shake Realking’s brand. Market position!

...

At 10 o'clock in the morning, several of the most famous local official accounts, including'Sansha Local Treasures','Sansha News' and many other personal self-media, as well as official accounts and TV stations of local official media in Sansha City There are even public accounts of local news, etc. Nearly ten influential public accounts in Sansha City suddenly published an article at the same time.

And countless local residents living in Sansha City have paid more or less attention to at least one official account and received the push of this new news.

Suddenly, it caused a large-scale sensation in an instant!

An uproar!

The title of the article is "The First Selection of Food and Beverage Brands Favorited by Sansha Residents"!

The content of the article is basically the same, to the effect that the first most popular brand held by the local official media began to vote!

There are dozens of brands selected this time. From domestic brands to international brands, basically those that can be named are included.

There are well-known duck neck brands, milk tea brands, barbecue brands, hot pot brands, ice cream brands, etc., which are well-known in the country or in Sansha City. They involve dozens of different food and beverage fields, and the scope is quite wide. Among them, the brands are familiar to people. Even if you haven't actually consumed it, you're basically a little heard about it.

Among them, the most special one is the Shiwang brand!

The Real King brand was also highlighted by various public accounts!

This local chain brand in Sansha City, which has just risen this year and has been in development for just over two months, has attracted the attention of countless people at once!

Because the Shiwang brand is so special!

All the brands participating in the selection this time are basically a single catering field, which has been rooted in a certain field for many years.

But the Shiwang brand involves various fields. It is an unprecedented and unheard of chain brand that can be built across fields!

The scope of coverage is beyond everyone's cognition!

Basically any subdivision of the catering sector can have the presence of the real king brand!

For people who have just heard of the Shiwang brand, this discovery is really amazing!

Horrible!

And even those who already knew the name of the Real King brand, they did not know so intuitively before, and they felt a certain impact!

It turns out that the Real King brand is so extensive! !

At the end of the article, there is a reward statement.

That is the first place that won the most favorite brand among Sansha residents this time. No matter which brand gets the first place, the sponsor of this event will sponsor 50 million yuan to purchase the corresponding brand's consumer vouchers. There are denominations of 10 yuan, 20 yuan, 50 yuan, and 100 yuan.

If the "Real King Brand" wins the first place, a lottery will be opened on the Real King APP.

All members will have a chance to draw a lottery, and the guaranteed amount will be rewarded with a membership card amount of ten yuan!

As soon as this news came out, it caused an uproar in an instant!

There are even 50 million rewards!

And what’s even more amazing is that the real king brand that participated in the selection turned out to be a sponsor?

Is this a bit unfair...

However, they actually paid out 50 million yuan, and it is also clear that if any brand gets the first place, it will spend money to buy the corresponding brand's consumer vouchers and give it to everyone.

This kind of rules without any bias is really hard to blame.

If you have the ability, you can also sponsor 50 million yuan?

Which brand can be so generous? Can you be so proud?

almost none!

In the uproar at the same time, the real name of the real king brand has also gained a wider spread again without any surprise.

Immediately afterwards, voting opens!

Countless people began to vote for the best brand in their hearts!

A vote without any suspense has officially kicked off!

Soon, based on the fact that the Real King brand has millions of members, the number of votes of the Real King brand has skyrocketed, with a proud posture!

Less than fifteen minutes after the voting started, the Real King brand directly won 50,000 votes! ! !

And the number of votes for the second place....

Only a poor hundred votes!

There are dozens of well-known and well-known brands in China. In front of the real king brand, there is not one that can play!

The voting has only begun, and it is basically doomed.

Rather than saying that this is a selection, it is better to say that it is an external publicity of the Real King brand.

The only difference is that at the same time of this promotion, it can also obtain the title of an officially certified and recognized "Most Popular Brand" by the citizens.

At the same time, can be regarded as a ‘mini-examination’ of the Real King brand for itself.

Because of meaningless votes on users themselves like this, most people rarely participate.

Unless it's a special liking and support for a certain brand, most people don't bother to open the voting interface and don't want to waste their time.

Therefore, this is actually a test of the true stickiness and true support of the Real King brand to its members.

Only those true fans will be willing to participate in this matter without too much trouble, and will be willing to vote for the Real King brand.

Judging from the current number of votes and growth rate, the membership stickiness of the Real King brand is beyond ordinary people's imagination!

It is no exaggeration to say that this report card is almost full marks!

It can also be seen from this that the series of measures taken by the Real King brand have left a deep impression in the hearts of many people, and they have unknowingly captured many, many loyal users!

...

12 o'clock noon.

Without warning, an explosive news suddenly detonated in the live broadcast circle!

The origin of this news is that Li Xiansheng published a message in his circle of friends, or an announcement:

"From now on, Huaju Media is acquired by Real King Media!"

"Including myself, all of Huaju's online and offline assets, anchor-related contracts, etc., are automatically assigned to Real King Media."

"I hereby notify!"

As soon as the news was released, it instantly caused an earthquake in the live broadcast circle!

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