Chapter 310 requests of private enterprises (1)

The birth of Huahe alliance not only made Dongchen a beneficiary, but also all the brands they cooperated with benefited a lot. First of all, because they gave 70% of their production capacity to the production of Dongchen model, they could also get a lot of OEM profits. In this way, their idle and wasteful productivity was fully utilized, but it helped The biggest is the sales volume of its own models.

Due to the replacement of Dongchen's engine, the original price positioning of their vehicles, such as Pentium, Xiali, Jiabao and low-end SUV, was below 150000 yuan, and there was no direct conflict with Dongchen's products. Although they were originally uncompetitive, due to the line of sex price ratio, their cost performance was very high before Dongchen entered the market , now that Dongchen's engine has been replaced, its competitiveness and cost performance have been greatly improved, which gives consumers more choice space, and now consumers simply regard the models after these brands are replaced with engines as the sub products of Dongchen automobile, just like Dongchen's own low-end sub brands.

This is also due to the great enthusiasm and attention of consumers to Dongchen. Therefore, when overseas brands start to reduce their prices, the sales of Dongchen automobile with the original price and its own brands under the Huahe alliance will increase instead of decrease.

The initial success of Huahe alliance greatly delighted the relevant leaders of the Ministry of Commerce. They even immediately made a long-term development plan and listed Huahe alliance as the key cooperation project of the Ministry of Commerce this year. Although the Ministry of commerce only played a role in the whole process, except Dongchen, Huahe alliance is a state-owned enterprise, so The achievements of Huahe alliance are closely related to the Ministry of Commerce, which is also a very big achievement for them.

It is because of the success of Huahe alliance that the domestic automobile brands for civil use are in a dilemma at once. There are fierce tigers in front of them and pursuers in the rear. The product lines above the middle end are beyond their reach, but they only follow the middle and low-end line. Besides, there are low-end products like Volkswagen, Toyota and Honda fighting with them in the market. In addition, the products of state-owned enterprises compete with others Their market positioning is basically the same, so they will face both domestic and foreign competitors.

Now, all state-owned enterprises have joined the Huahe alliance. With Dongchen's fame and technology, they have improved their competitiveness and kept their feet in the wave of price reduction. As a result, private enterprises have become the bottom-up enterprises without any advantages. If they want to reverse this tragic situation, they can only join the Huahe alliance as a way out. Only in this way can they be as stable as state-owned enterprises Own chassis, stand firm.

However, at the beginning of the establishment of Huahe alliance, in addition to a private enterprise led by Dongchen, all of the state-owned enterprises in the rear were all state-owned enterprises. The reason is that the Ministry of commerce thinks that the executive ability of state-owned enterprises is higher, unlike private enterprises, which are full of variables and too market-oriented, but now it seems that the cooperation mode of Huahe alliance is very successful, which is why There are private enterprises begging the Ministry of Commerce, hoping that Huahe alliance can open its door to domestic private enterprises.

Zhang Yunfeng has never considered cooperation with private enterprises, because it is too market-oriented, but it is not easy to control the situation. It is like fighting against floods and rescuing, and it is soldiers who are in the front line, not workers. Workers may be frustrated by various problems such as salary and treatment, but soldiers do not, because they have strong executive power, when the order requires them When making sacrifices, they will never question or neglect.

At first, it was thought that the private enterprises were not easy to negotiate, but now, the success of Huahe alliance has made the private enterprises start to find their own door, which is what Zhang Yunfeng did not expect before.

Qirui, Jili, Zhongtai, Changcheng, Haima, BYD and other companies have put forward their requests to the Ministry of Commerce to join the Huahe alliance. Even the Ministry of Commerce didn't think of the urgent need for private enterprises to join. According to the truth, the Ministry of commerce can only put forward requirements and specifications for private enterprises in terms of macro policies, but it has no ability to directly manage these enterprises, which was not before I don't want to bring private enterprises together, but I think it will be troublesome to communicate with them. But now, private enterprises have no way to go. From a long-term perspective, the Ministry of commerce also thinks that all private enterprises should be absorbed.

Zhang Yunfeng is still contacted by director Liu. This time, a total of 12 private automobile manufacturers made a request to the Ministry of Commerce, which basically covers all the domestic car brands. In this case, even the senior management attached great importance to it, and has given instructions, which is to promote cooperation as much as possible, so that Huahe alliance will not only become a refuge for state-owned enterprises, but also become a haven for state-owned enterprises If we can form a unified camp to fight against foreign brands, it will have great strategic significance for the whole domestic car market.

When director Liu gave the list of private enterprises to Zhang Yunfeng, Zhang Yunfeng roughly measured it and said: "the three enterprises are private enterprises with strength and scale, and they are also capable of OEM for Dongchen, but other brands don't have such strength. Take their system as an example Manufacturing level, some of which are not enough to do OEM for Dongchen, so Dongchen is unable to put forward borrowing requirements for their production capacity. If they join in, they are not the same as other enterprises, but only get the engine authorization from Dongchen, then will other enterprises in the alliance intentionally see? "

Director Liu nodded and said: "we all buy tickets to enter the buffet, but some people come in and eat with us without buying tickets. Others have opinions for sure, but we also need to find a balance point. For these enterprises that are too low-end and poor in strength, you can't directly shut them out, or directly open the door for them to come in, Otherwise, people who buy tickets will surely feel unbalanced. "

Zhang Yunfeng smiled and said, "it's hard to find the balance."

"That's right." Liu Ganshi also nodded, "in my opinion, this matter is urgent. For these enterprises, we must make a relatively fair rule, otherwise it will destroy the current balance of the alliance." He said, "if not, we'll have two groups. First, we'll meet gilly, Chery and biadi. According to the terms of cooperation before the China United States alliance, if they accept them, we'll take them in first, and then we'll find a way to solve the rest."

Zhang Yunfeng had no opinion and said, "OK, please arrange with the leaders of the Ministry of Commerce and meet them sometime."

Director Liu said with a smile, "this is easy. We can arrange it immediately. As long as there is a phone call, their leader will come to Yanjing within 24 hours."

As he said, director Liu took a look at Zhang Yunfeng and said with deep meaning: "in fact, it's absolutely a good situation for Dongchen to attract more enterprises. In the last issue of the annals of famous cars, Dongchen is being called upon to enter the North American market. In my opinion, it's time to export first. The annual production capacity of these three brands has exceeded one million, including Jili It is calculated that the annual output of at least 1.2 million vehicles will be achieved after the removal of Wal Mart. Once the three brands reach a cooperation, they will be able to produce at least 2 million more vehicles for Dongchen every year and export these 2 million vehicles. I think it is also a big market. "

Zhang Yunfeng thought for a moment, nodded, and said: "if so, then we can consider exporting first, opening the export market, and after taking a certain share in the overseas market, we can start to purchase overseas local enterprises, or cooperate in production. This is a good plan."

If 70% of the total annual output of 3.2 million units is given to Dongchen, there will be a productivity of at least 2.2 million units. If Dongchen is transformed, then the productivity can be easily increased to 3 million units, and the productivity of 3 million more units can really open the overseas market. The production line under construction by Zhang Yunfeng also has a productivity of at least 2 million units , next, maybe it's time to talk with Director Liu about expanding the production line, which involves multiple links such as approval, review, land, construction, etc. if the high-level nods, then everything will speed up a lot.

Zhang Yunfeng plans to develop Jiangcheng into his own largest industrial base, so the previous two thousand mu is not enough, even the rest of the land area of the whole Jiangcheng high tech Zone does not necessarily add up. In this case, he might as well apply for approval of an industrial base project by the government and turn the high tech Zone directly into an industrial base project Dongchen's industrial base, in this way, will have more space to decentralize the industrial manufacturing projects in Jiangcheng. The most important thing is that once the industrial base is formed, it will definitely play a mainstay role in the economic promotion of Jiangcheng. After all, Jiangcheng is its own hometown. At this time, Zhang Yunfeng is more willing to be a taxpayer anyway Spend money in your hometown.

Just when Zhang Yunfeng thought about the feasibility of the whole thing, director Liu said with a smile: "regardless of how you plan, you have to absorb these three enterprises first. Now I'll contact the person in charge of the Ministry of Commerce and ask them to arrange a meeting as soon as possible."

Zhang Yunfeng nodded and asked, "director Liu, if I want to build a large-scale industrial base in Jiangcheng, what kind of help and support can the government give me?"

Director Liu asked curiously, "unprecedented scale? What kind of scale can we talk about in detail? "

Zhang Yunfeng said: "in terms of automobiles alone, the annual output will exceed ten million units. After all, Dongchen's future consideration is bound to be the global market, and the annual output of several global automobile production giants has basically exceeded ten million units. If Dongchen wants to occupy a larger market, its production capacity can only be more than this number, but not less than this number."

Liu Ganshi frowned and asked, "since it's from this perspective, Jiangcheng is not a suitable place, I'm afraid. Jiangcheng is an inland city, and its economy is not developed."

"This is a small thing." "Although it's an inland city, it's only 200 kilometers away from the coastline," Zhang said

"No." Liu Ganshi shook his head solemnly and said: "it doesn't matter if it's a small and medium-sized scale, but what you have to do is a super large scale, and the future focus will be on the overseas market. Geographical choice must be careful. Now, the inland is not as good as the coastal city, which is a recognized fact, and the coastal is not a little bit stronger than the inland, which is several times the gap Inside, look at the five Great Lakes in the United States. Now it's almost all