Chapter 603

More than a dozen video ads made up of a large number of stars are brewing hot topics on the Internet.

A star can sometimes support a brand, let alone so many stars. For most enterprises, the cost of inviting stars is exorbitant, but for Taobao, it doesn't cost a penny. For record companies and these stars, they need to have a good relationship with Taobao and the Muye technology behind Taobao, so record a video for them A small video is just a matter of hands. It's nothing at all. But for users, it's too influential.

Users don't understand the relationship between Taobao and record companies, nor what Taobao means to record companies. When they see these videos, they just feel that Taobao is a bull, not a general bull, so they instinctively increase their recognition and trust in Taobao.

Backstage data shows that even many users have seen more than ten unused video ads, and some people have combed all the stars who advertised for Taobao in the post bar, and posted the list, which makes people feel the power of Taobao more intuitively..

All of a sudden, these dozens of videos have become the hot topic of netizens, and the number of video clicks is also increasing.

Although the processing technology of obscene media is not in place, watching video online is not a big problem for a long time. At present, online flash is booming. Many original songs have produced flash animation version of MV and got a lot of attention on the Internet. For example, Xuecun's song "northeast people are living Lei Feng" and noon sun's song "I started rock", some of which Domestic flash animation is also becoming more and more popular on the Internet, such as "Dahua Three Kingdoms", "Luding", etc., which is just the initial stage of the birth of video websites.

After the flash era, online video websites will be born. At one moment, Li Mu moved his mind to be a video website. However, it will be three years before YouTube was born. So Li Mu basically stopped thinking about making a video website. This kind of money burning and profit making method should not be used to make trouble. He focused on the development of pastoral technology And Taobao. Com. When the spring of online video comes, the two companies will be able to buy the largest video website in China with a market value of 1 or 2%.

The most important events of Taobao started. Liu Qidong quickly began to invest in the establishment of the logistics company. In order to improve the efficiency of the preparation of the logistics company, he specially recruited two alumni from his old classmates, one was Du Haifeng, the other was Xiao He. Both of them graduated from the national people's Congress, majoring in financial management, and later I have also studied MBA in Tsinghua University and Yanda University, one for Oracle and one for a well-known investment bank, which belongs to the middle-level management position. Because Taobao's actions are too many and influential recently, Liu Qidong has no effort to dig these two people.

Xiao He is good at enterprise management and capital operation. He joined the investment bank as soon as he graduated from the MBA. He has never been exposed to the Internet in the investment circle. Although there is some disconnection at the Internet level, he has a very clear vision and strategy in the actual operation of the enterprise and the direction of capital development. Therefore, Liu Yidong threw him out as soon as he came up to be specially responsible for investment acquisition The acquisition is also very simple. First of all, we need to receive a certain scale of offline logistics fleet. This kind of fleet is not a logistics company with a wide coverage, but a group of 20 or 30 vehicles, which are specially used for point-to-point transportation of some lines. According to Li Mu's plan, they need such a fleet in the early stage to meet the subsequent strategic planning of Li Mu on logistics.

Xiao He quickly made a rough cost estimate. If the cost of building a team by himself is not high, since the positioning is service point-to-point transportation, vehicles only consider medium and large trucks. If 15 medium-sized trucks and 10 heavy trucks are planned to be invested in advance to meet the needs of Li Mu, the total investment in the early stage will not exceed 15 million, even if Using imported tractors such as Mercedes Benz, Volvo or Scania can solve the problem, but the problem is that it's the easiest to buy a car in the formation of the team, and it's more difficult to recruit drivers and manage the team, so it's far from being as reliable as the purchased one. It's more convenient to connect cars with people in a pot and be ready to work at any time 。

Liu Wudong gave Xiao He the task of purchasing the motorcade. He took Du Haifeng with him to start the secret road of digging people. Maybe he felt resentful. He started from Yanjing first, and the first one he started to dig was the one who was in a hurry.

……

Li Mu started to look at the whole entertainment circle by holding the experience of red moyngwei all night. He didn't want to mix in the entertainment circle, but he wanted to set up a banner in the entertainment circle. In short, he wanted his own enterprise and brand to have an extraordinary influence in the entertainment circle.

So, he plans to let the business contacts of Muye technology communicate with the record company, open a post bar certification account for each of their signed singers, and let them officially enter the post bar, go to the post bar to run their own fans. In order to encourage the stars to actively participate, Li Mu has put forward a "all channel promotion" model to lure the record company and him Our singers.

The so-called Omni channel promotion refers to the linkage between Muye technology and Taobao. In a short period of time, Muye technology will gather all channels to work together to push an album of a singer, just like Mo Wenwei did the other day. But Li Mu has made a clear standard this time: all singers promoted through Omni channel can get a YY Omni user pop-up recommendation, Omni post banner recommendation, and Yi Listen to the banner recommendation and Taobao banner recommendation, first guide users from YY to easy to listen, let them listen to songs, then import the users who are interested in songs into the post bar, let them participate in the interaction, gradually become deep fans, and finally guide Taobao, let them pay for the album to realize the realization of fans.This Omni channel promotion is undoubtedly an extremely attractive thing for record companies and singers, because Mo's great success is in front of us, and everyone can see it clearly. Everyone hopes to have such an opportunity to get this Omni channel promotion, and Li Mu also keeps his always witty style. He didn't say the conditions for the election of Omni channel promotion, but he revealed one thing Weight of candidates: the more interested singers are in the operation of tieba, the more opportunities they have to be promoted through all channels.

Li Mu's weight condition is very urine. Do you think that if we manage the post seriously, we will have a chance to get all channel promotion? I'm joking, of course not. In the end, who can get it is Li Mu's decision. But I can tell you clearly that if you don't manage your posts well, you don't need to think about it.

So, want to get all channel promotion? First of all, I will try my best to manage my own post bar.

The reason why Li Mu wants to mobilize singers and let them actively participate in the post bar is not only that he wants them to improve the gold content of the post bar and the cohesion of users, but also that he needs to let these singers form the habit of operating fan groups on the Internet platform first, and then he will rely on the portal network to open an individual Blog is also a public yyzone. At that time, the product of blog needs to be promoted by these singers.

As for Weibo, Li Mu is not ready to do it for the time being. The information exchange speed of Weibo is too fast, and the information is highly centralized, so it is easy to become a huge speech gathering place in an instant. Once the control is not good, it is very easy to cause political risks, and it is not easy to start such projects for the time being.

In addition, the future Chinese mainland is a huge entertainment industry market. If we can establish prestige in the entertainment circle first, it will be more convenient to do anything later. With this influence, if we want to make movies in the future, good directors will naturally be willing to cooperate, and good actors are more willing to cooperate. Moreover, due to the great influence and high discourse power, the cooperation cost will also be reduced Less; in addition, if the movie of Muye image is to be shown in the cinema, Li Mu can also use the resources of Muye technology to talk about the conditions with the cinema. I have YY as a powerful recommendation channel in my hand, which can quickly put the information advertisement of watching the movie to tens of millions of users. As long as you arrange sufficient film arrangement resources for me, the attendance and box office will be greatly guaranteed.

Next, Muye image plans to cooperate with Xiangnan satellite TV in the production of super girl. The record company and singer base that she has laid down now will have a great effect. The judges of the previous super girl judges in her last life are almost all the same. If she does it herself, it will be much easier. Is it OK for Zhang Xue, the singer king of Hong Kong? Taiwan's Xiao Yaxuan is reasonable, right? Tian Town in the mainland is famous now, isn't it? Or is Mr. Liu Huan enough? Don't say how high they are or how big they are. I'm sure that no one will not be upset if the omni channel resource is thrown out. If it's not, then double it. Two times the omni channel head office?

In addition to the talent show, if you want to be a reality show brand in the future, you also need to have strong entertainment resources. If you want to do a long-standing reality show like running man, the star appearance fee alone will cost a lot of money, but what if it is made by Makino image? Do you offer discounts or even free shows? It's not impossible. As long as there are enough other resources, it's possible to pay a discount.

Once resources are linked, the impact will be unprecedented. One plus one is greater than two, one plus one over and over again is greater than five, and one plus one can be greater than ten.

Before the omni channel promotion mode was put out, Li Mu was ready to extend his influence to Hong Kong. He wanted to join hands with rolling stone records to help Dewey release "the next day" in Hong Kong and make the song hit the charts in Hong Kong. While Dewey was famous in Hong Kong, he also made Ding Jian, the commercial director of Muye technology, ready to promote offline in Hong Kong, This time, he wants to let YY and tieba products formally enter the vision of all Hong Kong people and root in the current base camp of Chinese entertainment circle.

(to be continued. )