Chapter 667

How much money does Taobao have now? Elder martial brother Liu is very clear in his mind. How much money does he put out to be a logistics company? Elder martial brother Liu is also very clear in his mind. In fact, the sum of the books on both sides is only tens of millions. Now Taobao has to invest a lot and keep supplying blood to it. Now elder martial brother Liu only hopes to create a good result on the brand day. In this way, Taobao will The businessman can also earn a lot of money by taking the rice in his hand. In other words, he is waiting for the rice to be cooked.

Although the sales volume of the pre-sale of the brand has stood on the threshold of one billion by the end of the day, it is less than 50 million yuan after conversion. It is reasonable to use this money to maintain the operation of taobao.com, but if we use it to build a large-scale logistics system, it is really a drop in the bucket.

So elder martial brother Liu was very surprised. He did not understand why Li Mu made such a downplay of the five hundred million things. Such a large amount of money is not for fun. It's easy to say. It's hard to get so much money out.

Elder martial brother Liu couldn't help asking him, "where can I get so much money? Do you want financing? "

Li Mu shook his head and said with a smile, "Taobao doesn't need financing right now. We don't have any competitors who can be on the same level or pose any threat to us. Although boss Ma has blocked our logistics, his own platform hasn't been built up yet. At this time, the financing is too poor."

Elder martial brother Liu did not understand and asked, "no financing, where does the money come from?"

Seeing that elder martial brother Liu was surprised, Li Mu pretended to smile mysteriously and said, "so let's say that sometimes it's good for enterprises to operate less rigid and less formal."

Elder martial brother Liu is confused. What's the point of being less rigid and less formal? I can't understand what Li Mu is trying to say.

So Li Mu solved the problem for senior brother Liu: "Chen Ze and I have another friend who has a joint venture with a real estate company and has taken six pieces of land near the East Third Ring Road. As soon as the route map of line 10 is published, these six pieces of land will be able to get a large amount of cash from the bank. At that time, I will take some money out of it and invest it in the construction of Taobao and logistics company."

"What's the way of operation?" Mr. Liu asked

"When we borrow money, we bear the principal and the bank interest rate of the borrowed money, so there is no need to move the equity structure," said Li Mu

If Li Mu wants to run on senior brother Liu, it's a good opportunity for him to find money from the outside, because he has invested new resources. As one of the shareholders, senior brother Liu has to either come in with equal resources or accept Li Mu's investment with new resources to dilute his shares.

However, Li Mu doesn't have such an idea. In his eyes, talents are far more important than a little profit. What's more, he agrees with elder martial brother Liu's ability and conduct. In his last life, although elder martial brother Liu can't compare with two Ma bosses in terms of assets, in Li Mu's opinion, at least elder martial brother Liu doesn't pretend to be forced to talk and do things. He is brave enough to do things I will not say that the thing he regrets most is that he founded Jingdong, nor that he has no interest in money.

At the moment, senior brother Liu was shocked and moved. What moved him was that Li Mu took the initiative to clarify in his words that this way of operation would not move the equity structure. That is to say, although he took in all the money, he would not let himself dilute the shares for this reason, so as to protect his own interests to the greatest extent. What shocked him was that Li Mu played a joke on the capital relationship from another company Take several hundred million yuan to this company, and the ownership structure of the two companies is very different. In this case, he only needs to take the money through "borrowing", almost without considering the feelings of the other two shareholders of another company.

In fact, Li Mu didn't do it twice at a time. If there is any serious investment bank in his company, this operation mode may be strongly opposed by the other side. But in his own companies, this situation will not happen. Xu Jiaming only requires holding shares, and everything else will not interfere. Chen Ze and song Liang are the same, only shareholders, not interposed Hand management gave Li Mu absolute freedom. And the same is true for WANYING real estate. The relationship between Chen Ze and song Liang and Li Mu is far more than just a little business cooperation. Everyone's interests have been deeply tied up. Li Mu has long said hello to them. Once six pieces of land are covered with a large amount of cash, they need to take a sum of money to use. Both of them agree completely.

Elder martial brother Liu thinks it's true that the relationship between Li Mu and Chen Ze and song Liang is not common. Although the real estate project is not led by Li Mu, Li Mu does have the brain and soul to do things. In this case, it's not a big problem to lend a sum of money to Li Mu and his own logistics company.

However, although senior brother Liu has always insisted on building his own logistics system, he didn't want to spend hundreds of millions on this matter at one go. This is too big. In 2002, he didn't have such great courage at all. So he asked Li Mu with some worries, "when can we fill this big hole when so much money goes into the logistics hole?"

Li Mu said, "this pit will not be filled for a while, and it will get bigger and bigger."

Elder martial brother Liu zazui said, "this cost is too high. I understand the importance of self built logistics, but do I really want to put all my money in one basket?"Li Mu smiled: "it's not a desperate move. It's a beach landing. The only logistics companies in the market haven't really tied up with e-commerce yet. Their e-commerce gene is not enough. If we make a logistics system, we can perfectly integrate it into Taobao with the complete logistics management system that I asked Fang Xudong last time, Our logistics system will be invincible, and then you will find that on the level of e-commerce supporting logistics, we are the only one standing on the beach. Other people either float in the sea or choose the wrong landing site. Now we spend more money to build our own defense works on this beach, not to let the rest of us Any company has successfully landed on this beach. "

Elder martial brother Liu nodded, but he always felt that the pattern and thinking of seeing problems could not catch up with Li Mu's rhythm.

In fact, as a rebirth of the Internet industry, no one in this era can compare with Li Mu in the pattern and thinking of the Internet. Even boss Ma, who saw Li Mu's weakness in advance and stuck Li Mu's neck on the logistics level, would have left two words if he knew that Li Mu was going to put out five billion yuan self built logistics this year: "stupid."

The reason is very simple. In the current era and market situation, self built logistics system is OK, but there is no need to invest so much money in one go. With so much money, it's enough to take a small part of it to be a logistics company, to meet the current demand, and to meet the growth demand in the next six months. The remaining money can be used to vigorously develop core business, that is to say Taobao. Com, logistics is just a complete set.

but in Li Mu's view, the most important thing at the moment is logistics, because logistics is the only part of the company that has no foundation and no advantages. Taobao is different. He has YY, Alipay, a large number of cooperative businesses, record companies, and a small ecosystem has been built by herself. However, Li Mu does not have any other resources at hand to solve the huge problems faced by logistics, so his goal now is to quickly build and expand the self built logistics. On the one hand, it can reverse the current situation, on the other hand, he needs to make preparations in advance. With the current development trend of Taobao, the demand for logistics capacity will become larger and larger When SARS comes in March next year and people all over the country are afraid to go out of their homes, the demand for online shopping will definitely come to a peak. Because of the special reason of SARS, only you can see the peak in this respect.

Li Mu said: "elder martial brother, our logistics will be deeply integrated into Taobao in the future. I'm not only talking about the integration of our logistics management system into Taobao, but most importantly, we'll sell it to Taobao sellers. Imagine that once our logistics has become a bad time, I will open a port to the sellers, and give them all the products with a daily sales of 50 or 100 orders The seller is equipped with a pin printer and enough express bills for their daily use. For example, if they have completed 100 express bills by 5pm today, it means that they need to fill in 100 express bills. However, because our logistics has been deeply integrated, they only need to click on one "I want to deliver". The rest, you can guess What will happen? "

"As long as he clicks" I want to deliver ", our system will read the consignee information of 100 orders, and then automatically control the printer to print out all 100 express bills. Then the system will inform our business point to send people to pick up the goods at home, and our business point can directly know how many goods he has to deliver, What kind of car to send, or what kind of priority to arrange, my God, this is simply too convenient! It also saves them a lot of manpower! "

"It's not just about saving people." Li Mu smiled and said: "because our logistics system has more advanced management mode and hardware and software support, our logistics cost will be lower than other logistics, and the efficiency will be higher than them. In the case of equivalence, our price will be lower; in the case of equivalence, our speed will be faster!"!

Not only our sellers can get more convenience, but also our buyers. Because our logistics opens an interface to our website, buyers can directly track the progress of their own logistics on the website in real time, which is very convenient. In this way, our Taobao and logistics can complement each other, so as to achieve the effect of one plus one over two. "

(to be continued. )