Chapter 746

The number of PC terminals increased every year in the world is at least 100 million. Under normal circumstances, China's share of 10% is not large. Everyone believes that the number of PC terminals in China will increase exponentially in the future. However, this geometric increase will take at least five years to gradually achieve.

Wu Haijun is very clear about the domestic computer development situation. Only last year, less than 10 million computers were sold. As soon as Li Mu opened his mouth, he increased the total number of computers sold in China this year to 20 million, which doubled.

What's more, more than half of this year has passed. According to the current situation, by the end of this year, there will be 12 million sets of space in the whole market. Li Muzhen can make up the remaining 8 million sets with his own strength?

Li Mu's expression doesn't seem to be joking at all. When Wu Haijun looks at Li Mu, he looks at him with a smile and calm eyes, and sighs in his heart: no matter what, the young man in front of him is the fastest growing and youngest billionaire in China, whose body price is much higher than he doesn't know, and the speed of capital rising is immeasurable, Such a person, in a short time, has made so many important events. He dare to say such heroic words, which must be targeted rather than groundless.

At this time, the Military Navy began to measure that its current production capacity is very weak, and its market share is not high enough. In addition, it has to take a low price route, with a low profit margin, and it also has to do market promotion. If it is not backed by its own hardware products and the unique geographical conditions in Shenzhen, it is not allowed to continue to carry on like this Easy.

It's easy to compete with the whole industry. Like Li Mu, it's the most direct way to directly smash the price of mango me through the MP3 market, which can make all the peers hate themselves at once. But it's not easy to make money while competing with the whole industry.

At present, the military navy can't see its real future and potential. In fact, the future of Shenzhou doesn't give itself too much space for development, so we can be sure that it's not easy for the military navy.

After measuring it for a long time, Wu Haijun realized that he really needed to hold a thigh. Li Mu said that he would drive now. If he didn't seize the opportunity to get on the bus and wanted to borrow Li Mu's platform to transfer four or two kilograms, he would have missed the opportunity completely.

Therefore, the military navy made up its mind and said to Li Mu, "Mr. Li, please tell me how you want Shenzhou to cooperate."

Li Mu nodded slightly and said lightly, "first of all, I want to use Muye technology to invest in Shenzhou. The way to invest is a small amount of cash + channel resources, of which channel resources account for the majority."

Wu Haijun realizes that Li Mu definitely wants shares. The mode of a small amount of cash + resources is also recognized by himself. The key is how much shares he wants.

Wu Haijun was about to ask. Li Mu didn't wait for him to open his mouth. "I'm not interested in Shenzhou's parent company. I only want Shenzhou's shares." With that, Li mubi scratched out four fingers: "40%"

40%

Wu Haijun's heart is pumping. Li Mu is really ruthless. At the very beginning, it's 40%. At present, the ownership structure of the whole Shenzhou does not account for 80% by himself, and Li Mu alone needs 40%.

"Mr. Li, I really don't know how to answer 40% of the shares. We are also involved in other shareholders' questions. Moreover, the dilution impact of 40% of the shares on the shareholders' equity at this stage is too severe," Wu said

Li Mu waved his hand and asked with a smile, "Mr. Wu, do you know why I want to use Muye technology to invest in Shenzhou instead of Taobao, the most direct sales platform?"

"Do you want Muye technology to get involved in hardware?" asked Wu curiously

Li Mu shakes his head: "if I want to make hardware myself in the future, it must be like mango me. I only want to cooperate with a generation factory, and the brand must be in my hands."

"What's your plan?" Wu asked

Li Mu sat up straight and said, "well, Taobao's sales channel role is more important. In the eyes of ordinary users, Taobao is not a pure Internet enterprise, but more like an Internet based business company. If I want to promote an official PC to the market, it will be very different to use Taobao to name it. If we cooperate in the future A Shenzhou Taobao version of the computer, which sounds too awkward, consumers will feel inexplicable. "

"But what would consumers think if Makino technology and Shenzhou cooperated to launch the computer of Makino version of Shenzhou together? The largest Internet company in China, and the Internet company with the largest online influence, how much do you think consumers' acceptance will be improved? What's the difference between Lenovo, founder and Dell? "

Wu Haijun was stunned. According to what Li Mu said, Shenzhou computer is not well-known now. It is "the cheapest computer" in the eyes of consumers. But if it can be tied with Muye technology, its influence will definitely increase a lot. After all, Muye technology has YY, which is a big killer. The number of YY users in China is far more than that of home computers, so to speak, Every YY user without a private home computer is a potential user of Shenzhou!At this time, Li Mu said, "what are you doing now, the Pentium four mainframe 4888?"

"It's 4999," Wu said in a hurry

"Good." Li Mu nodded, "4999, what's your price?"

Wu Haijun hesitated for a moment and said, "the price is about 4400 yuan, and the remaining 599 is the profit of the whole logistics transportation and channel end."

Li Mu nodded and said, "if we reach a cooperation and the news of Muye technology's stake in Shenzhou comes out, can you still get additional price reduction space from the hardware supplier?"

Muye technology is the largest Internet company in China, with the highest user viscosity. What's more, the online sales platform of Taobao is behind Muye technology. Li Mu believes that if Muye technology cooperates with Shenzhou, it will cause an industry earthquake in the computer hardware industry. How the same machine manufacturers deal with it is their business, but all suppliers will reassess it Shenzhou's potential and strength, then the level of hardware supply will definitely change, and the level will increase, corresponding to the decrease of cost.

The military navy also understands this truth. The larger the size of the downstream manufacturers, the better the treatment of the upstream suppliers. For example, the simplest keyboard and mouse manufacturers, when they supply OEM accessories to large manufacturers, they give the largest price discount and more preferential accounting treatment, which small enterprises do not have.

Li Mu's words made Wu Haijun think that if he could hold the thigh of Muye technology, he would have the capital to renegotiate with all suppliers. Moreover, with such a powerful channel, even Intel could talk about it. If he took hundreds of thousands of CPUs at a time, the supply policy would be fine-tuning, right?

Thinking of this, Wu Haijun said to Li Mu, "if this is the case, I believe there is still some extra space in the supplier's place."

Li Mu nodded and waved with a big hand: "well, if you can squeeze 5% of the space out of the whole supply chain, then the cost of at least one or two hundred yuan will be reduced. You just said that your delivery price is 4400, then minus the reduction of this part, there will be about 4200 yuan left. If I tell you that Taobao can make no money, will you save Go to the profit reservation of the whole supplier link? "

The military navy nodded repeatedly.

Li Mudao: "well, I have invested five hundred million yuan in Taobao logistics. If I tell you, when my logistics comes to the ground, all the logistics costs will not be included. When there are 4200 Shenzhou ships, I will sell 4200. What will the market look like then?"

The military navy can't help but fight the cold war here. For the 4999 computer, if it can achieve the price of 4200, plus the powerful promotion and channels in Li Mu's hands, it's invincible.

"If that's the case, then the market share is entirely dependent on capacity," said Wu, holding down some of the excitement

Li Mu clapped his hands and exclaimed, "yes, the market share depends on the production capacity. It's like mango me I made. I can sell as much as I produce, and I don't worry about using the sales volume at all. And you don't think that I will destroy the whole industry by doing so. In fact, I make MP3 hardware universal and faster, and users grow faster.

With the popularity of mango me, more potential users can access MP3 players through the nearby mango me users in advance, and gradually convert them into potential MP3 users. With the increasing demand of users, mango me can't meet the whole market, so those consumers who can't buy mango me will still choose from other product lines. "

Li Mu led the topic to the PC and said: "what I want is to promote the number of Internet users and the development of the Internet industry. What you want is to improve the sales volume of your products. If we cooperate, the demands of both sides can be met at the same time of cooperation, and most importantly, as long as we talk about the specific interest distribution before the cooperation starts Well, there will be no conflict of interest in our follow-up cooperation. We can screw it together and fight side by side. "

Wu Haijun was moved by Li Mu.

It's too hard to fight alone. He knows his weakness. First of all, he lacks accumulation. No matter from brand or production, the lack of accumulation makes him weak in the market;

Second, his pre-sales and after-sales channels are far less than those of traditional large factories, and his promotion strength in various channels is much weaker than that of industry leaders. It's hard to listen to him Even though he can produce millions of computers every month, he doesn't have a sales channel to sell millions of computers every month.

finally, in order to reduce the price, his quality control work is not excellent, and his after-sales service can't keep up with the pace. Such a lopsided development will certainly have an impact on the product reputation, so it is doomed that his brand will fall into a low price but high quality On the position with poor quantity, it will only go further and further, and there is little possibility of turning back in the future.

Consumers in the PC market do not fully pursue cost performance, just like buying a car. In the same performance index, Wuhai Navy also knows that the priority of users must be Volkswagen rather than Xiali. Even though Xiali's price is much cheaper, a considerable number of users will choose Volkswagen, not only because of cost performance, but also because of brand awareness, trust and vanity, Shenzhou is now Xiali in the automobile industry. If there is no good opportunity, it will be Xiali all its life.However, as soon as Li Mu opens his mouth, he wants 40% of the shares, which is really terrible.

After hesitating for a while, Wu Haijun asked Li Mu, "President Li, I have known the promotion and channel resources. How much can you give out in cash?"

Li Mu asked him, "how much do you think Shenzhou can be valued now?"

"To be honest, if Shenzhou's current fixed assets and profit premium are equal, there is no problem in achieving a valuation of 500 million or 600 million yuan," Wu said

Liu Qidong looks at Li Mu and nods slightly to him.

5. The valuation of 600 million yuan is not high. After all, the valuation of the entire production line of Wuhai is also at the level of 100 million yuan, as well as the team, channel, brand premium and profitability prediction. Considering the price as a whole, it can be said that the mentality of Wuhai has changed. He really began to accept the cooperation plan of Li Mu. At present, the only thing he hesitated is that The stock issue of Li muyao.

Li Mu said to Wu Haijun, "I recognize your valuation of 600 million yuan. I can pay 30% of the total, and the remaining 70% will be replaced by resources."

600 million stock price, 40% financing to pay 240 million yuan in cash, paid 30%, 72 million.

Wu Haijun has calculated in his mind that if he agrees with Li Mu's cooperation requirements, 72 million yuan can be used to expand his production line and after-sales service. Once Li Mu really uses the strategy just now and puts 4999 computers on the market at 4200, the sales volume of Shenzhou will skyrocket, while Li Mu will compress the transportation cost, channel profit and hardware purchase cost The profit margin of Shenzhou can still be guaranteed. Although 40% of the profit is Li Mu's, the overall volume will increase. The remaining 60% may create 200% of the profit, or even higher.

Wu Haijun is not a fool. Although 40% of the shares are painful, Li Mu's conditions are too imaginative. It's like a magic pen and a good horse. He drew a golden mountain in front of himself. But the only way to the golden mountain is to get on Li Mu's car. Otherwise, there is no other way.

During the fierce struggle in the heart of the military navy, Liu Kaidong timely repaired the knife: "president Wu, to tell you the truth, I don't promise you how much we can help Shenzhou to increase the sales volume in the future, I just want to say a little."

As he said, Liu Yidong deliberately paused and said calmly: "if a computer with a terminal price of 4999 yuan can be compressed to 4200 yuan after cooperation with us, it will be reduced by 16%. This 16% is the strength of the combination of Muye technology, taobao.com and Taobao logistics. If we cooperate with Shenzhou, Shenzhou computer can be reduced by 16%. What about our cooperation with other manufacturers? I'm afraid that's only a high proportion, isn't it? At that time, the price advantage of Shenzhou will be gone. There will be no price advantage or brand advantage. How can Shenzhou break through? "

Wu Haijun felt that he was not talking about cooperation, but was threatened. However, he had to pay for the threat. As a domestic Internet overlord, Li Mu wanted to promote the development of the Internet in his personal interest. If he didn't cooperate with him, he would definitely seek cooperation from others. No matter who Li Mu eventually cooperated with, he would try his best Methods to promote the popularity of Chinese home computers, just now Taobao fire, let the whole country focus on the Internet, this condition is more unique!

That is to say, this is a car that will drive and will drive soon. If you don't get on, there will be other manufacturers!

(to be continued. )