Chapter 781

Li Mu refused to be so direct and so thoughtless. Although it didn't come out of Lei Jun's expectation, he still lost his mind.

He has long realized that Li muhui came to negotiate with himself with money and gun in one hand, but he still hopes to win an opportunity to mediate.

Unfortunately, Li Mu was not prepared to give him such a thought at all.

The reason why Li Mu refused so simply was not because he pretended to be forced, nor because he had any obsession with excellence, but because he had to be careful about Amazon.

Amazon is the No. 1 e-commerce company in the world. The key reason why Amazon didn't develop in China in the last life is that in Li Mu's opinion, there are three points.

First, Amazon and excellence have taken the same detour. First of all, they start from the audio and video of books, but they ignore that the audio and video of authentic books are not just needed in China, but the fan economy. They will buy the audio and video of authentic books, either habitual users of authentic books, or real fans who are not interested in the price difference between freeflower and piracy. The audio and video industry of authentic books is more than ten years old Huaxia, with a population of 100 million, is a niche market. You still bind your image to this category. The image shackles are too serious. Under the influence of JD, how many domestic consumers will think of Amazon first when they buy home appliances? To some extent, the reason why Dangdang has been half dead is the same;

Second, Amazon does not understand the Chinese market. From online operation, website algorithm, offline logistics and distribution, it plays the American market, so it naturally refuses to accept the situation in China;

Third, the overall team level of Amazon Excellence is insufficient, and there are so many excellent Amazon leaders and administrators In, he didn't lead Amazon to keep up with the pace in the era of Internet and e-commerce blowout in China; in the end, this is the situation of last life.

In the last life, there was no such abnormal Taobao in China's e-commerce market in 2002; in the last life, even when Amazon acquired excellence, domestic e-commerce was just beginning to sprout, and everyone was feeling the stones to cross the river; now, the steelmaking furnace of domestic e-commerce has been ignited in advance by themselves, and overseas capital must be concerned about it, and it will be made soon Accordingly, the overseas giants will realize the strong potential of the domestic market and make the decision to enter China earlier than in the previous life.

What's more, Li Mu has taken out the relatively mature B2C and C2C models. Other enterprises don't need to cross the river by feeling the stones. They just need to stare at themselves and make full efforts to catch up.

Before Apple launched the iPhone, no mobile phone manufacturer would have thought of pushing forward multi touch and abolishing entity buttons. If it wasn't jobs, the phone that is now sought after might be the Nokia N200, but once jobs launched the iPhone, it immediately promoted a huge revolution in the world's mobile phone industry. From the beginning, only the iPhone had no entity keyboard In just a few years, we can hardly find a mobile phone equipped with a physical keyboard, even the BlackBerry is GG, which is not enough to explain the situation?

Li Mu does not dare to compete with jobs, but the revolution brought by his reborn bug to the domestic Internet industry is the same at the impact level, because he has put forward new playing methods and achieved unprecedented success, and the playing methods of the whole industry will change in the future.

If Amazon comes to China ahead of time, and if Amazon changes the routine of last life because of its emergence, what should it do then? Amazon now has a market value of at least $8 billion. If he changes his ways and comes to China to play the game seriously, he may not be his opponent.

Li Mu doesn't want to be the culprit of the Internet industry in China if Amazon is the largest B2C market in China ten years later.

So Li Mu now has an idea, while developing himself rapidly, he is preparing for Amazon to enter China in advance!

If Amazon comes to China for development, there are two companies that are suitable for their acquisition. They are excellent and Dangdang. If Amazon buys any of these two companies, it can have a certain foundation directly in China. It is equivalent to attacking Normandy first, and the subsequent landing will be much easier. The direct gathering of troops can launch the subsequent attack.

Therefore, at present, Li Mu has an idea that the acquisition of excellence Net is one of them, and the death is the second.

If the acquisition of excellence fails, both of them will be killed. When Amazon comes back to China, they will have to first hit a landing point, then gather forces, and then launch an attack. Then they can take advantage of the place where he is not located and snipe with all their strength. Even if they are worth ten billion dollars, they will have no choice in the Chinese market.

In this case, it must acquire excellence Net wholly. If it is only a small amount of holding, using money and resources to make it stand in line, once someone gives more money and resources than itself, it will immediately consider to stand in line again. If it is really ready to betray itself and stand in the opponent's camp, it has no way at all. After all, it is only a shareholder rather than a controlling party.

Hungry and meituan, two takeout o2o enterprises, have experienced "brand change". Tengxun only entered into the D round when hungry, with less shares. Ali started from meituan's B round to D round, with a low proportion of shares. Then things were very tragic. Ma Laoban was determined to control meituan, and Wang Xing, a stubborn young man, was angry with meituan and meituan After the public comments were merged, they were transferred to Tengxun and became Tengxun's son. Ali could only shed tears and instigate Tengxun's son to be hungry.Li Mu doesn't want to have an unstable factor like meituan in his camp, or a stubborn teenager like Wang Xing under his command. When the strategy is of great significance, he will make preparations with both hands, either wholly-owned acquisition or full-scale war.

So his attitude to the leader Lei is also very clear: no team can stand, you, or excellence, there is no qualification to stand in front of Taobao.

Lei master now adjusts his mood. Since the opportunity for mediation is gone, talk about takeover. He is not willing to fight Taobao with joyo.com. Behind Taobao, there are YY, Alipay, and immediately have their own logistics. Behind the top two are Dad: Kingsoft and Lenovo, but these two fathers can only provide money, but they can not provide any truly useful resources.

What's more, Li Mu's taobao.com has made such a huge impact on zhuoyue.com that these two dads have no interest in investing money now and just want to sell their children as soon as possible.

Therefore, in this case, just a little hesitation, Lord Lei asked Li Mu, "Mr. Li, what kind of offer would you like to offer to excellence Net?"

Preeminence's future is not optimistic at present. It only sold $75 million in 2004. Even if Taobao didn't appear in 2002, its valuation of up to $30 million is remarkable. However, Taobao's impact on the sales of its audio-visual products is so severe that the overall valuation of the enterprise will be greatly reduced.

Internet is a highly focused industry in the future. If the revenue is increased by 50% on the original basis, the company's valuation will likely increase by 100%. On the contrary, if the revenue falls by 50% on the original basis, then the company's valuation may decrease by 75% or even higher, mainly because the valuation bubble of the industry is already very high, so once the performance collapses, the valuation bubble will rise. The speed of breaking is amazing.

Considering this level, Li Mu said, "the offer I can offer now is RMB 830000 cash acquisition."

83 million, according to the exchange rate of RMB and US dollar of 8.27, that is exactly 10 million US dollars

Mr. Lei's expression was startled, and he really respected and hated Li Mu.

It's respectful that he grasps the pain point precisely. Before he came here, Lei always had a psychological expectation. Given Li Mu's consistent routine and skill, he would not give any premium. Therefore, Lei's highest psychological estimate is 15 million dollars. If he offered 15 million dollars, he would accept the offer, Jinshan and Lenovo without hesitation These two dad who are eager to get rid of them will not refuse, but if his offer price is less than 10 million US dollars, he will definitely refuse him without hesitation. If it is lower than this price, he can't accept it, and the two dads can't accept it, and Li Mu just started to offer 10 million US dollars, to his lowest limit, the calculation is too smart.

Hate, it's also Li Mu's precise grasp ability. The price is too cruel. If Li Mu insists on the offer, the price will make him scold in his heart and sign the agreement with tears. Then in the next few years, every time I think of excellence, I will feel pain.

Mr. Lei also hoped that Li Mu would just open a low price. In order to facilitate the subsequent bargaining, he opened his mouth to Li Mu and said, "our relatively acceptable valuation should be no less than 15 million US dollars. Your quotation is a little too low."

"Low?" Li Mu smiled and said: "the business of excellence network has been greatly impacted. There is no way to avoid a big discount in valuation. The most important thing is that Taobao has only made audio-visual products now. We haven't been involved in books yet. If we start the book business, the business of excellence network will be more impacted in a few months. At that time, my quotation will be more Low, maybe even give up the offer. "

Li Mu is not alarmist. If Taobao wants to kill excellence, it is not difficult. The reason why Taobao wants to buy is to save time. Time is more important than money.

When he heard what Li Mu said so directly, Lei was somewhat unconvinced and said seriously: "Mr. Li, in terms of audio and video products, Taobao has the resources of Star Post Bar, which is really easy to grow, but the book business has been done by excellence for a long time, and we have a very close cooperation relationship with major publishers and publishing companies The value of the resource itself is also very large. "

Li Mu smiled indifferently and diverged from the topic. "Lei, I don't know you didn't understand. Except for small and medium-sized sellers, all other products sold in Taobao have settlement accounts. Our B2C business has about three billion rolling cash pools on Alipay's books, and it continues to improve with the daily sales volume of Taobao, even if it is the date of brand day. At the end of the term, we can also guarantee that the book cash pool will not be less than 1.5 billion yuan and grow steadily. On the premise of ensuring the growth of Taobao's trading volume, I can control these cash freely in theory. As long as Taobao is not bankrupt, I will never need to make up the money. "

Lei Jun was shocked, but he immediately understood that Li Mu's words were true. The brand had 2.683 billion sales in a day. All these money could be real gold and silver. If Taobao B2C business had a monthly accounting period and a monthly normal sales of 2 billion, then Li Mu's account would have 2 billion available. When the next month needs to be settled, the past month is another month With 2 billion or more sales, the money comes in and settles the bill for the partner in the last month. The rest rolls back with the previous 2 billion.For a long time, Li Mu always pressed the partner's account period of one month until the day when the partner terminated the cooperation with Taobao or the next month when Taobao stopped B2C business.

But which partner will give up the cooperation with Taobao? Which company can make Li Mu stop B2C business? Not at present, I'm afraid not in the next few years.

Therefore, in theory, Li Mu always has a sum of money that does not belong to him, but is completely at his disposal. This money changes constantly according to the sales volume of Taobao B2C business. If Taobao B2C business can achieve 10 billion sales per month, then he has 10 billion cash in his hand.

This money is the money that merchants settle accounts and naturally activate. Merchants will not have any opinions. As long as Li Mu can cash it on time, even the central bank has no right to interfere with how Li Mu uses it.

Seeing that master Lei's expression was a little unnatural, Li Mu smiled and showed his fangs at this time: "President Lei, if I put out 30 million yuan to support the book industry of Taobao, I will not only not earn a cent for each book sold, but also subsidize the user three yuan. First, I will sell 10 million books, and then what will be done for excellence?"

Master Lei's expression was astonished.

Li Mu thinks that he seems to see his inner monologue from the expression of Lord Lei: how can you be so shameless?!

Then, Li Mu smiled again and said casually, "if you think it's too extravagant to burn money like this, I'll change my routine. For example, every time I buy a book from Taobao, I can get three YY currency exchange codes. Then what should be done for excellence?"

Master Lei's face is muddled.

Li Mu felt that he saw a new inner monologue from the expression of Lord Lei: are you human or not?!

Later, Li Mu smiled more and said, "or I'll just do the same thing. If the user buys a book, subsidizes three yuan of cash and gives three YY coins, what should excellence do?"

……

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