Lu Yunhao's face to Li Mu's aggressive way of playing makes takeout of cattle fall into a strange circle.

Most of the electric bike riders who sell take out cattle will hate their own electric cars and supporting services. How much they hate their own electric cars and supporting services, how much they yearn for hungry electric cars and supporting services.

So, when you are hungry, it's not hard to dig up this group of takeout riders;

and after a large number of riders leave, in order to ensure the distribution power, you can only catch the riders to be electric riders;

since the riders have not experienced the sorrow of the riders before, when they really do Right after starting, I immediately felt the strong despair, so when hungry offline recruiters found them, they were easily transformed into hungry riders.

Now, hungry has regarded takeout as a talent training base. They spend money to recruit people, train them a little bit, let these riders master the whole business process, and then turn around, hungry will recruit these people.

What's more, the team of electric bike riders who are hungry and only take out cattle has been trying repeatedly, which makes Lu Yunhao unable. In a week, the base salary of riders has been raised twice in a row, and the distribution cost of the platform has reached a new peak.

This strange circle forms a closed vicious circle, which makes Lu Yunhao feel as if he is doing a math problem in primary school. A pool holds 1000 liters of water, with a capacity of 10000 liters. The water injection port fills 10 liters per second, and the water outlet also fills 10 liters per second. How long can the pool be filled.

The answer is never.

When Lu Yunhao couldn't break through numerous bottlenecks, Li Mu continued to lay heavy troops in the Shanghai stock market, digging deep and accumulating grain.

Like a war, hungry people are constantly delivering a large number of materials to the Shanghai stock market. Almost every day, there is a truck carrying all kinds of materials to the Shanghai stock market.

Today is hundreds of hungry electric cars, tomorrow is a lot of clothes, incubators, helmets and other supporting equipment, the day after tomorrow may be a car of Shenzhou just offline commercial computers.

As soon as all these materials arrived in Shanghai stock market, they were distributed directly without any inventory. The distribution range of hungry people in Shanghai stock market is not only growing, but also the density of riders is getting higher and higher.

The more people there are, the more orders the platform can carry, and there is a great guarantee of timeliness, which Lu Yunhao can't match in any way.

At the same time, Li Mu is still raising the threshold of entry.

For example, he decided to order no less than 100000 customized mobile phones in batches from Zhongxing, a domestic mobile phone brand.

The requirements of the mobile phone are: it doesn't matter whether it's big or ugly, and it doesn't need to use a color screen. However, it needs strong endurance, good signal and quality. At the same time, it needs to be basically waterproof. After all, the most common bad weather for delivery riders is rainfall, and the waterproof function is very important.

This kind of mobile phone may not be used by ordinary people at all. It's big and ugly, but it's more convenient for riders.

At the same time, he can't wait for the research and development of IOS and Android. He plans to take the GPS function in and make a positioning phone.

Google's Larry Page has taken over keyhole, a navigation company now owned by Li Mu and Google, and all the technology and data are shared.

Therefore, Li Mu decided to use this special advantage, plus GPS module, to make a positioning mobile phone, so that hungry riders can realize online positioning.

If you want to achieve mobile phone navigation, first of all, you need to equip the mobile phone with a GPS module, so that it can accept GPS signals and realize the GPS positioning function. Secondly, you need a set of maps with built-in coordinate information to assist GPS positioning and navigation.

But at this stage, the traffic cost is relatively high. Although online map can be done, the traffic cost will greatly increase the use cost. So what Li Mu thinks is to make a built-in map and localize the map.

Moreover, in the future, after the production of location-based mobile phones, maps will be set separately according to different cities. For example, if these 10000 mobile phones are dedicated to the Shanghai market, only the Shanghai market map is built in, which can save storage costs.

By using GPS module and keyhole's advantages in electronic map and navigation, mobile phone navigation can be realized. Then, on the basis of mobile phone navigation, a coordinate receiving and uploading function can be added to develop a positioning mobile phone that can be navigated for hungry riders and update the location to the cloud server in real time.

For example, after the rider is turned on, the mobile phone sends a coordinate data to the server every 30 seconds. The data is just a string of characters, which takes up little traffic. However, after the server receives the coordinate, it can mark the specific location of the rider in its own positioning system, so that the user can see the rider in real time in front of the computer Where is the hand and how far is it from you.

This function is very simple, but no one has yet done it in the Internet industry. Once this function is developed and modularized, it has great commercial value. For example, if this module is installed on the bus, the cloud can know the real-time location of each bus, and if it is installed on the rental car, it can realize the basic needs of online car Hailing.Such positioning mobile phones are also very simple for navigation. The system directly publishes coordinates to the mobile phones, which mark the coordinates on the local map, and use the algorithm to calculate the route.

The only trouble is that it's difficult to upgrade the map, but don't worry. It's very difficult to upgrade the GPS map in the early car, but it still brings a revolutionary experience to the driver. Such positioning mobile phones are designed very quickly and mass production is also very fast, which can make the mature form of the hungry world close to each other to a large extent, and can at least use mobile Internet for a long time There's no problem until the Internet age really comes.

When Lu Yunhao learned what Li Mu was doing, his sense of despair grew stronger. He realized that what Li Mu was going to do was to use 10 billion yuan or even several billion yuan to do what he could do. As a result, the entry threshold of the whole industry was raised, which was beyond the reach of most people and enterprises.

Now, he deeply felt the pain brought by the constant improvement of the threshold. Let alone the customized mobile phones and customized positioning navigation mobile phones, he was not even strong enough to customize the electric vehicles, and could not cope with Li Mu's various means at all.

In the first month of online cattle delivery, the daily order volume of the platform was still around 10000 orders. The amount of subsidy for users and riders per day was more than 100000 yuan, and the total loss reached hundreds of thousands of yuan, which made Lu Yunhao feel liver shaking.

If you keep the current scale of your own funds unchanged, you may only be able to sustain them for a few more months. After a few months, if you haven't made a second investment, the capital chain will be broken.

By contrast, the daily order quantity of hungry Yao in Shanghai stock market is more than 800000. From the white-collar workers working in the office building to the ordinary citizens surfing the Internet at home, as well as the Internet users in the Internet bar, they are all using hungry Yao to order food.

Although he is hungry, his daily allowance is more than 2 million yuan, but Li Mu is not worried at all.

Burning money is just the beginning. How much did I burn today, I will get back 100 times tomorrow.

However, Li Mu also began to prepare to reduce the cost of subsidies.

He held a meeting with the core team of hungry Yao. At the meeting, he made a decision that from now on, the merchants should bear 50% of the subsidy for hungry Yao, and the other 50% should be borne by hungry Yao.

In other words, Li Mu decided to get rid of half of the burden at one go.

Lei always has some concerns about this. He feels that if he throws out such a heavy burden, the business may have some conflicts.

Li Mu said: "don't worry, they are expecting us to make money. We don't want to exploit them. We just want them to share part of their vested interests. If this is unacceptable, how can we save money if we are hungry in the future? All the senior management talents can see that our final profit model depends on the merchants. If we are used to merchants, we will never want to make profits. "

Mr. Lei nodded and said, "Mr. Li, I understand what you mean, but do we come step by step?"

Said, Mr. Lei added: "especially in Shanghai, the subsidy is very high on the other side of the Shanghai market. We need to subsidize 4-5 yuan on an average, some even higher."

Li Mu said: "if the subsidy is 4 yuan, the business will be given 2 yuan. If the subsidy is 5 yuan, the business will be given 2.5 yuan. If it is agreed, it will continue to cooperate. If it is not agreed, it will directly suspend the business of his shop for three days and let him consider it for himself."

I help you sell things, and you give me a share. It's a natural thing and a healthy cooperation mode. But are you hungry? Because we need to attract merchants to settle down in the early stage, we have to pay to subsidize users, which is against the normal rules. So when the time is right, we need to change the subsidy mode.

At first, some businesses didn't like it. They didn't want us to subsidize the take out of cattle. Why do you want us to subsidize it?

If you are hungry, don't give any explanation, and don't force you to agree. Only give the merchant two choices. If you accept, you will continue to send the order. If you don't accept, you will stop sending the order.

Such a tough attitude caused dissatisfaction of many merchants, but Li Mu didn't care.

Because Li Mu is very clear in his mind that he is helping businesses to make money. They can't do without him.

Now, it's just for businesses to bear a certain share of subsidies first. In the future, businesses will not only bear their own subsidies, but also provide 10% of each order to the platform. After all, the platform will make money from businesses, not from consumers.

If the business can't adapt to this change, it can only say that it has not realized the importance of the platform.

Large supermarket chains like Wal mart are very strong in front of their suppliers because of the huge flow and sales volume. They not only have a long payment settlement cycle, but also need suppliers to pay for all kinds of promotional activities. If the suppliers do not agree, they are forbidden to enter the supermarket shelves. In this way, any supplier will agree.

Indeed, there are hotels that don't believe in evil spirits. They have to face up to hunger.

Lu Yunhao saw another opportunity in the dark. He felt that Li Mu was so tough with the businessmen now, which might be a good chance for him to overtake in the corner!