23 Chapter 23 Discussing franchise stores

"Discuss something with you!"

Li Zhi drank half a bottle of beer and looked at Dong Xiaorou and said, "Do you think it is feasible if we produce fish balls without direct sales?"

Dong Xiaorou frowned: "Don't do direct sales? What do you mean?"

"Just don't take the fish balls we produce directly to the market for sale." Li Zhi said.

"Don't sell it on the market? Do you stay at home and give birth to babies?" Dong Xiaorou blanked his eyes. What Li Zhi said is not realistic at all. The factory is just a little bigger to produce fish meatballs. What does the factory rely on to survive when selling out?

Li Zhi smiled bitterly: "I didn't mean that, you see, let’s say, for example, the day before yesterday and today we went to the stalls on the beach at the entrance of the village. Don’t look at the stalls, but there are not many fish balls sold. Can sell so much..."

"Impossible!" Dong Xiaorou interrupted Li Zhi's words directly. She also drank beer and said calmly: "At first, everyone might have something fresh. When this freshness passes, sales might still be so good. In addition, it is impossible for people in the village to come to play every day. In the two solar terms of winter and spring, there are almost no people here!"

In the off-season, flowers can fade out in this small fishing village near Haicheng.

Li Zhi didn’t particularly agree with Dong Xiaorou’s words. He smiled and said, “I admit that there is a certain truth to what you said, but how do you know that the fish balls produced in our factory are just for people to eat fresh? Do the fish balls taste bad? The fish balls we cooked at the stalls have been eaten by ourselves. After eating them, ask yourself, if you don’t eat this kind of food, will you miss it?"

Dong Xiaorou looked up at Li Zhi, without saying a word.

"The answer is yes, yes, right? Yes, that represents a problem. The fish balls produced in our factory have a special taste and special taste, which can attract repeat customers. So, what you said is just At the beginning, there was a sense of freshness, and when the freshness passed, no one would buy it. This is not correct."

After a little pause, Li Zhi began to get serious and said, “I think the fish balls we produce will surely get better and better as long as the brand is launched. The fish balls processed in our factory will be produced by other manufacturers. The incomparable tastes and characteristics tend to the above two points, so I dare to conclude that as long as people who have tasted this kind of deliciousness, they will definitely become loyal customers of our factory."

"I admit that the texture and taste of the fish meatballs you produce is very special, but does it have anything to do with you not selling them? If you don't sell the fish meatballs, how can others taste it and become your loyalty? What about the customers?" Dong Xiaorou asked back.

Li Zhi smiled and corrected: "It's wrong, not mine, but ours. As I said, you are the veteran of the factory and a member of this factory."

Dong Xiaorou blanked his eyes and said, "I'm a part-time worker, can I not be so tall as I am?"

"You are different from ordinary migrant workers, believe me, as long as you follow me, you will have an unimaginable world in the future!" Li Zhi smiled and said confidently.

He was not attacking Li Zhi, nor did he say anything to doubt him. Who wouldn't say anything big, it depends on the reality!

"My thought is, you see, since the fish meatballs produced in our factory have a unique taste and texture, there is the potential to make those who have tasted them become loyal customers, then why don't we create a brand that specializes What about'fish balls'?" Li Zhi said.

Dong Xiaorou was stunned, but she probably understood Li Zhi's meaning somewhat.

After thinking for a while and saying: "Do you want to sell products directly to the outside world, skip the dealer link?"

Li Zhi nodded: "For example, make a franchise store!"

The scale of the "Xiaorou Food Factory" is still small. If one or two franchise stores are opened, it will be enough for the factory to produce vigorously. As for the expansion of the scale in the future, that is a future thing. For the time being. , Don’t need to think so much.

Dong Xiaorou frowned and analyzed: "The biggest advantage of opening a fish ball franchise store is to reduce the middleman link, while ensuring profits, while expanding its brand advantages. Of course, it does not mean that there is no harm. Facade, decoration, these are all extra expenses. The sales of franchised stores cannot be increased instantly, which does not conform to the factory's concept of small profits but quick turnover!"

In a word, each has its own advantages and disadvantages.

The idea of ​​opening a franchise store was also thought of by Li Zhi when he was setting up a stall on the beach at the entrance of the village this afternoon.

Since here, boiled fish meatballs can make everyone so welcome, then move the stall to the city and replace the stall with a storefront. Will it still be as popular as it is now?

Now in the market, this kind of business model is not just one family or two. For example, if Seoul seeks a duck neck, people rely on a small duck neck to build a huge empire.

A duck neck can still do this, so why not use the fish balls made in the factory?

Whether it can succeed depends on practice. The problem is that even if Li Zhi wants to sell small profits but quicker sales of fish meatballs produced in the factory, it has to be sold!

Li Zhi looked at Dong Xiaorou and said with a smile: "I think, let's try it. What if it succeeds accidentally, right?"

Dong Xiaorou was not as optimistic as Li Zhi thought, and said: "Try it, but you have to think about the cost and budget. How much does it cost to open a shop in the city, rent, labor, various miscellaneous items? Do you have a budget? In other words, do you still have that much money in your hands!"

Li Zhigang equipped the factory with a pickup truck, and Dong Xiaorou could almost figure out how much money he had.

Li Zhi thought about it and said, "The city’s university town commercial street has a good geographical location. There are six or seven university campuses nearby, and the number of teachers and students exceeds 100,000. I heard that Haida and several universities in nearby cities will move over. In the end, the scale will exceed 300,000 yuan. I temporarily position the franchise store as a'special snack', and rent a small store of 20 to 30 square meters there. One hundred thousand yuan is enough."

Having said this, I looked up at Dong Xiaorou: "If you can really open the fish ball store, you can rely on this store to quickly withdraw funds, and then expand the new store."

"Are you confident?" Dong Xiaorou asked without avoiding Li Zhi's eyes.

Li Zhi smiled and nodded: "Of course there is!"

The fish balls produced by the factory have such unique taste and texture, how can they not be popular!

So Li Zhi is 100% confident, not in himself, but in his own factory and in the products produced in the factory!

"Then you see what I do, you are the boss of the factory, you can do it if you have an idea, and no one is stopping you!" Dong Xiaorou said as she picked up the beer bottle, raised her head and took a sip, her eyes flashed Shining, as for what is thinking in her heart, I am afraid that only she will know it!