Chapter 1372

In the canteen.

Li Dong didn't care when several people left.

There are hundreds of enterprises coming today. They have no such ability and no assurance that they can close down so many enterprises.

Forty or fifty, this is the limit of the distance.

However much more, it will delay the development of the United Front.

After waiting for someone else to leave, Li Dong continued: "this is the point. I will speak more clearly!

China's retail enterprises have been unable to grow, has been unable to go abroad, because the power is too scattered!

And internal friction is extremely serious!

There are also competition and internal friction in foreign countries. However, foreign giant enterprises start early and have laid a foundation long before.

Different from Huaxia, we have not started the modern hypermarket mode for many years.

It is nice to say that a hundred flowers bloom and a hundred schools of thought contend.

What's ugly is chaos, disorder!

And I'm not afraid to say a few more ugly words here today.

A large part of Huaxia's public resources are invested in state-owned enterprises, such as Bailian and Huarun.

However, the state-owned enterprises have the limitations and limitations of the state-owned enterprises. No matter Huarun or Bailian has a strong desire to expand. Before it appears in the distance, Huarun does not say that Bailian is just a muddle along attitude.

Private enterprises have the intention to expand, but on the contrary to state-owned enterprises, we lack talents and funds.

Public resources, we get less.

Even for loans, banks are state-owned enterprises before private enterprises.

Bailun and Hualian have too much cash flow to spend. They still have time to do real estate, gas and other things.

And what about us?

We don't even have money for store expansion!

They occupy the best location of the store, get the goods at the most favorable price, have a large number of surplus talents, never have to worry about capital!

They don't have to care about how much they pay and how much they get, because the profits and losses are all national!

Can we compete with them?

No!

All of you here, who hasn't suffered from being here today?

Who did not start from the weak, step by step to the present?

Even though I, Li Dong, have not been doing it for a long time, I can talk about hardship. I dare not say how hard it is. I still eat it.

We can have today, are created by our own hands!

Since the state-owned enterprises have no intention to lead Huaxia retail to the international and global market, let's do it ourselves!

The strength of one person is weak and not enough. Is it not enough to gather all of us?

Although we have not been established for a long time, I, Li Dong, have the heart to be the leader, to be the leader, to lead everyone to the international and world together!

State owned enterprises seize our resources, then we will rely on ourselves to seize them back!

Since they muddle along, we will tell them that we will live better without you!

Social resources are limited. If they share more, we will share less. However, they have not created more value. This is waste!

Since it is wasted by them, don't give it to them! "

On the field, completely fell into silence.

When Li Dong stopped, Shen Guojun said slowly, "Li is always talking about the retail Alliance Plan?"

Li Dong had told him about this plan in the Shanghai stock market before.

At the beginning, Shen Guojun was also a little moved, so he would wait until now and wait for Li dongkai's conditions to make a decision.

It's no surprise that Li Dong says he wants to be the leader.

The alliance plan, a long time ago, there were rumors.

Since we want to make an alliance from afar, it is really strange that we should not be the leader from afar.

Li Dong nodded his head and said in a loud voice: "yes, everyone must have heard about the Alliance Plan of the retail industry!

Of course, if the restrictions are added, it can be said that it is the private retail alliance of China.

As you can see, there is no foreign capital or state-owned enterprise today. All of us are colleagues in the private retail industry of China. "

Everyone looked around and nodded.

After pondering for a moment, Chu Dequn said: "Mr. Li, we have heard about the alliance plan. We all know that we want to set up a retail pan alliance from afar.

To be honest, I don't think the effect is very good.

What is the significance of alliance?

Who is the opponent?

Being targeted, how to rescue?

It's not nice to say that. People are complex. Today we are allies. Tomorrow he will annex you. If you let him not, he will not swallow it?

Where is the binding force?

Mr. Li, you say you are the leader, I agree, but can you really control so many enterprises?

I say it's worse to hear. If I want to listen to you, I will listen. If I don't want to listen, I won't listen to you. Can Mr. Li really attack me on a large scale for a small matter?In this way, in addition to the loss of both sides, what are the benefits?

Therefore, the alliance can be established, and we can all join in, but the effect is... "

Chu Dequn shook his head and felt that Li Dong took it for granted.

Of course, if the retail alliance is established, Li Dong's voice will certainly increase. However, it may not be of great benefit to the enterprises who join the alliance.

Now they are allies. Li Dong wants to expand and swallow them up. What else can they do?

Hearing the speech, Li Dong said with a smile: "Mr. Chu is right. It is impossible for an alliance to have core combat effectiveness and core cohesion only by shouting slogans!

In business, what do you think is the basis of everything? "

Everyone looked at each other, for a long time, someone was not sure: "harmony?"

"Social responsibility?"

“……”

Seeing their uncertain appearance, Li Dong said: "bullshit!

You don't know, you dare not say, it's hard to say!

Then Li Dong made it clear that business rules are ruthless, and the core of everything is interest!

As long as there are common interests, we are iron allies. If the interests are contrary, no matter how good the private relations are, we are also enemies!

Interest is the core and foundation.

With common interests and demands, we will not be a pan alliance, but a solid community of interests, and even become an economy!

Furthermore, it is not impossible to be a prototype of a consortium!

Based on interests and linked by distant places, do you think the alliance is really useless?

Nowadays, retail enterprises are overflowing and their competitiveness is increasing.

Repeated investment and waste of resources have become the norm.

A city, you build a distribution center, I build a distribution center, have you ever thought that a distribution center can completely meet the logistics distribution of two or three enterprises?

A place where you build a warehouse and I invest in a storage center. Has anyone considered that my warehouse center can meet the needs of all stores in a radius of tens of miles?

An enterprise looking for channel business cooperation, he gives you 10% discount, you are happy with what like.

Because you are not willing to find a competitor in the next one!

But what about three and five?

Even hundreds of them!

At that time, who controls whose channels? Who controls whose lifeblood?

I don't like you to give me a 30% discount!

Alliance consensus, reduce the exploitation of secondary and tertiary middlemen, reduce unnecessary investment, reduce unnecessary repeated investment in resources, so that we can have greater competitiveness.

On that day, even if e-commerce has an impact, it will not be too big.

Cost reduction, management cost reduction, no waste of resources, we can draw more funds to develop areas we have not yet involved.

In the long run, who can compete with us?

I make money, you make money, everyone has a mouth to eat, this is sharing!

Don't expect your opponents to stop waiting for you, don't expect your peers to be weaker than you, these are unrealistic!

Only when we become stronger is our survival law! "

The crowd seemed to understand, and someone asked, "Mr. Li, what do you mean?"

"Set up interest alliance! Based on interests, with common interests and common goals, our alliance will be unshakable! "

"Where do common interests come from?" Some people have bright eyes and look directly at Li Dong.

Li Dong said with a light smile: "how did foreign consortia survive in the early days?"

"Lee always said cross ownership?"

"Not bad!"

"But the consortia can't survive in China, and in the end the consortia are all controlled by one person. Li always wants us to be shareholders who only pay dividends but don't care?"

Li Dong said coldly: "I'm just making an analogy. Alliance is not the same as a consortium!

In addition, if you have the ability, the strength, then no one will replace you!

The management right is still in your own hands. If you don't strive for success, the enterprise is in a mess. Why should we take you to pay with us!

We just want elite, not waste!

If you think I'm begging you now and want you to join us, that's a big mistake!

The mediocre is not qualified to be my li Dong's ally. I don't need a group of pig teammates to drag me down. Even if I extremely hope that I can continue to grow bigger from afar, I won't leave any trouble for myself! "

The crowd was silent. At this time, although Li Dong had not said the final plan.

But we are all smart people and have already guessed some.

For a long time, Shen Guojun's smile disappeared and said in a deep voice, "what do we need to pay?"

"Online management right Plus channel supply! "The former has long been expected.

However, after hearing the latter, many people's faces changed greatly!

Channel supply!

For retail enterprises, channel supply is the top priority, especially for small enterprises. If they lose their own channels, they will die or die in the minds of others.

If the channel supply is handed over, is it still called an enterprise?

Shen Guojun's face changed for a while, and his cheek trembled. He continued: "the channel supply has been handed over. Does it mean that the logistics, distribution and warehousing have to be handed over?"

"Not bad."

"What else do we have besides stores?" Shen Guojun was shocked and immediately questioned.

Li Dong frowned: "what? How many enterprises have their own logistics and storage facilities?

All of them are rented and outsourced!

In addition to our distant, Huarun, Bailian and Sulin, how many other retail enterprises have perfect logistics and warehousing channels?

General manager Shen's reaction, in my opinion, is a little extreme!

Apart from the store, you have nothing!

What you pay must be less than what you get. If you supply through a unified channel, the cost will be greatly reduced. This is a fact that everyone knows.

Since you want to alliance, you can't just think about the harvest and don't want to pay at all!

Do you think I Li Dong is an idiot?

Pay the price, but nothing, then what do I want?

In order to make everyone's life better, I ask you to join in and pay dividends? "

Li Dong said, looking at the crowd: "online channels and logistics warehousing, these things need a lot of investment, spend a lot of time!

Now, there are no more than five of them who can be self-sufficient in these channels!

Is it not good to unify these channels and concentrate on doing stores so that you can have more capital and energy to invest in specific operations?

Or do you think that my lifeblood has been controlled by Li Dong, and I'm worried about dominating you?

It's not impossible to say that we can govern, but in fact, it is also a test to the distance.

So many enterprises' logistics and warehousing supply, including channel laying, will also cause great pressure on the distance, including a large amount of capital investment.

Even if there is no distance, is your channel really in your hands?

Even I, Li Dong, dare not say this. Why are you so confident?

As long as you can bring benefits to me and I can bring benefits to you, it is an unbreakable alliance.

Once any one of us can't continue to bring benefits, the so-called alliance is virtual and uncontrollable. Is there any difference?

Maybe I Li Dong said it too directly, you can't bear it.

But I believe, calm down, you will find that you have nothing to lose.

What you pay is something you can't control, but what I pay is real gold and silver!

The management right is still yours, and the enterprise is yours.

I, Li Dong, don't have the strength and appetite to swallow you all.

Follow me, Li Dong. You will find that I give more than you give me

Shen Guojun vomited: "what do you want?"

Li Dong frowned at him and said, "Mr. Shen, don't make such meaningless jokes!

What am I trying to do?

Of course, I want to grow from afar, live better, have more influence, and have fewer constraints!

When we become one, your growth is the growth in the distance, and vice versa.

Can I explain this obvious fact to you?

Of course, the foundation of all this is based on the strength in the distance.

In recent years, we have invested tens of billions in logistics and warehousing, laying a large network covering the third and fourth tier cities in China.

In the next few years, we will continue to increase investment to expand this coverage network to the fourth and fifth tier cities and to the rural market.

At that time, the distance is no longer a simple retail enterprise, but on this basis, forming a complete ecosystem.

To build a perfect retail ecosystem has always been my idea.

A long time ago, I set up logistics group and real estate group, including distant shopping mall, to serve for this purpose.

Today, you are willing to join this big family and collective. Tomorrow, you will be proud of your choice!

What I'm proud of is not that Guomei has exceeded 300 billion in sales, but that we have built a nearly perfect ecosystem! "

The crowd continued to be silent, and the whole dining room was silent.

Li Dong didn't speak in a hurry. He stood there waiting for people's response.

For a long time, someone whispered, "Mr. Li, I really hope to join this system and become one of them.But I'm really sorry, our enterprise's warehousing and logistics, including channel supply, are the foundation of our survival.

Let's say that we are not afraid to be laughed at. It is because our enterprises can provide these for the local people that we have the opportunity to grow.

Now if we are collected from afar, our existence value will be greatly reduced.

Even joining this alliance will do more harm than good.

I'm really sorry. "

Li Dong understood: "there's no need to apologize. I understand that.

All of us have their own personal connections and demands. Even some external factors and political demands will make us waver.

It doesn't matter. It's normal.

We can't do it this time. I hope we can cooperate in the future. "

The man who spoke was slightly relieved and got up and said, "Mr. Li, I'll leave first. But Mr. Li is at ease. I'll keep it secret."

Li Dong said with a smile: "it doesn't matter. After tonight, the so-called secret is just public news."

Everyone nodded. It's hard to keep a secret for so many people.

The person who got up, bowing to Li Dong again, turned and left the canteen.

At this time, many people also stood up, looked at Li Dong, slightly regretted and said, "Mr. Li, I'm sorry."

Li Dong laughed and gently nodded his head: "it's OK. I hope we can cooperate next time."

"Certainly."

People nodded, Li Dong's Alliance Plan, they do not necessarily want to participate.

But like the previous man, the value of many retail enterprises is due to their personal connections.

Including their warehousing and logistics, most of the time, are handed over to the people in the network circle to manage.

There are channels, and the same is true.

If Li Dong wants to close these up, the foundation they have laid will disappear, and they will no longer have strong competitiveness in the local area, which is contrary to their original intention.

So even if Li Dong's idea is good, they can't join in.

People, some more.

In addition to some people who left in front of them, less than 80 people were left at the scene.

As soon as they left, someone asked, "Mr. Li, you said that the management right and the ownership of the enterprise are still in our hands. Does that mean that we do not participate in the specific operation from afar and make decisions by ourselves?"

Li Dong nodded his head and said: "this is the basis. Sometimes the value of small and medium-sized enterprises lies in you, the helmsman. Without you, whether the value of enterprises still exists or not is a problem."

It was a fact that everyone laughed.

A lot of enterprises can do it because of their leaders, including the relationships of some people, such as whose brother-in-law is an official in the local area, and whose relatives are very influential in the local area

These are the key to the success of enterprises. Without them, we dare not say that it is difficult to do anything, at least no longer have the core competitiveness.

What's more, Li Dong didn't have the capital and so much energy to pick up all the offers, so he couldn't get anything except the empty shell.

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